New Trader Joe's in Paramus
Trader Joe's is pleased to announce the appointment of Scott Snyder, as Captain (Store Manager). Scott comes to Paramus from the Trader Joe's store in Darien, Connecticut and has worked at Trader Joe’s for nearly 7 years. Second Mate (Assistant Store Manager) is Daryl Fielding, previously of the Trader Joe’s store in Brookline, Massachusetts.
The new New Jersey store will feature a festive décor mixing traditional Trader Joe’s cedar covered walls combined with a local flare featuring artwork throughout the store that incorporates crew members in a car with surfboards cruising the city of Paramus.
Trader Joe’s was originally named in recognition of its distinct grocery buying process, because they search the world for great values and distinctive products. Crewmembers (store employees) consider themselves “traders on the culinary seas.†Crewmembers sport brightly colored Hawaiian-themed shirts, adding to the light-hearted air of the store.
Many area residents will soon be receiving a copy of the Trader Joe’s “Fearless Flyer†in their mailboxes. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products. It’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company buyers believe are worthy of customer interest, including comfort foods and items that are organic or have other special attributes.
Trader Joe's carries an extensive array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs – all at honest, low prices.
Trader Joe’s is truly a grocery store unlike any other. Trader Joe’s is a “store of stories,†meaning every item in the store has its own virtues -- high quality ingredients, great flavor or simply an extraordinary price -- many items often feature all of those qualities. Another significant point of difference, all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales†for a few days, only to hike the prices back up again. Their prices change only when their costs change -- there are no fancy promotions, discount cards or couponing wars.
So how does Trader Joe's offer unique groceries at prices everyone can afford? By offering more than 1000 items under the Trader Joe’s private label, which includes Trader Darwin's vitamins (For the Survival of the Fittest), Trader José's salsas, Trader Giotto’s marinara sauces, in addition to specially purchased items.
Also, Trader Joe’s buys differently than other grocers – they purchase from manufacturers, not through distributors. They’ll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe’s label to sell it at a real discount.
Trader Joe’s introduces approximately a dozen new items every week, heightening the store’s adventurous appeal. Buyers travel to Europe, South America and Asia searching out unique products at great values. In order for an item to be sold in a Trader Joe’s store, it must pass the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.
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Trader Joe’s is a chain of neighborhood grocery stores featuring high quality imported and domestic foods and beverages at honest, low prices. Trader Joe’s (www.traderjoes.com) began in 1958 in the Los Angeles area. Since then, Trader Joe’s has expanded to more than 257 stores in 20 states.
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