ALL EYES ARE ON NATION’S FIRST SUNSIGHTS BY SOLSTICE STORE AT WESTFIELD GARDEN S
By Mel Fabrikant Wednesday, May 16, 2007, 07:51 PM EDT
SUNSIGHTS by SOLSTICE, the new offspring of the upscale luxury sunwear specialty chain, SOLSTICE Sunglass Boutique, will open its first store location on Friday, May 18th in Westfield Garden State Plaza, the largest shopping mall in NJ. Located in the new wing at 1 Garden State Plaza in Paramus, NJ, this new 800 square foot sunglass boutique features an innovative and upscale European store design, a unique “hands-on” open-sell retailing approach and chic store ambience.
Shoppers that crave the designer sunglasses that don’t break the bank can now feast their eyes on the hottest designer sunwear styles starting at $58.00. This new retail concept, SUNSIGHTS by SOLSTICE, specializes in a wide assortment of attractively priced entry level designer fashion sunglass brands retailing in the $58.00 - $100.00 range, such as A/X Armani Exchange and Marc by Marc Jacobs, for example, but additionally offers a well rounded selection of higher priced designer sunwear brands such as Dior, Giorgio Armani and Gucci that can climb upwards of $350.00.
SUNSIGHTS by SOLSTICE offers a large selection of designer sunwear with more than 800 pairs of shades from which to choose and, like its sister sunglass specialty chain SOLSTICE Sunglass Boutique, offers a distinctive “hands-on” open sell retail format. It does not keep its sunglasses behind a counter or under lock and key; instead, customers are encouraged to take control of their sunglass destiny and touch and try-on as many pairs as they like with maximum ease.
Collections available at SUNSIGHTS by SOLSTICE include A/X Armani Exchange, Marc by Marc Jacobs, Juicy Couture, Diesel, Emporio Armani, BOSS, MaxMara, Kate Spade, Lacoste, Michael by Michael Kors, Sean Jean, Coach, as well as high end designer names such as Dior, Gucci and Giorgio Armani.
We are thrilled about the grand opening of our very first SUNSIGHTS by SOLSTICE store in the new Garden State Plaza addition,” said Ed Jankowski, COO of Solstice Marketing Concepts, LLC. “We opened one of our very first Solstice Sunglass Boutiques there in 2000 and, as the largest mall in NJ; it’s an incredible shopping Mecca that can successfully support both of our retail concepts.
Jankowski added, “Our new SUNSIGHTS retail concept will enable us to offer more attractive entry level price points and brand offerings to our budget minded fashion customers who appreciate the open sell shopping environment, vast selection and personalized service that SOLSTICE has become known for. We realized that some of the brands and styles offered in our higher end SOLSTICE Sunglass Boutique stores may have been cost prohibitive to some. Now, SUNSIGHTS can offer our customers a multitude of more affordably priced options to fit everyone’s budget.
SUNSIGHTS by SOLSTICE is an upscale sunglass specialty chain owned and operated by Solstice Marketing Concepts (SMC), LLC, a privately held company headquartered in New York City. SMC is a subsidiary of global eyewear manufacturer Safilo Group and also operates the SOLSTICE Sunglass Boutique luxury sunglass specialty chain with over 90 locations in major cities nationwide. For general information and store locations, visit www.solsticestores.com or call SOLSTICE toll free 1-866-246-9043.
Visit our newest location: SUNSIGHTS by SOLSTICE Garden State Plaza
1 Garden State Plaza
Paramus, NJ 07652
(Located in the new wing across from Borders near the movie theater)
201-226-1300
Shoppers that crave the designer sunglasses that don’t break the bank can now feast their eyes on the hottest designer sunwear styles starting at $58.00. This new retail concept, SUNSIGHTS by SOLSTICE, specializes in a wide assortment of attractively priced entry level designer fashion sunglass brands retailing in the $58.00 - $100.00 range, such as A/X Armani Exchange and Marc by Marc Jacobs, for example, but additionally offers a well rounded selection of higher priced designer sunwear brands such as Dior, Giorgio Armani and Gucci that can climb upwards of $350.00.
SUNSIGHTS by SOLSTICE offers a large selection of designer sunwear with more than 800 pairs of shades from which to choose and, like its sister sunglass specialty chain SOLSTICE Sunglass Boutique, offers a distinctive “hands-on” open sell retail format. It does not keep its sunglasses behind a counter or under lock and key; instead, customers are encouraged to take control of their sunglass destiny and touch and try-on as many pairs as they like with maximum ease.
Collections available at SUNSIGHTS by SOLSTICE include A/X Armani Exchange, Marc by Marc Jacobs, Juicy Couture, Diesel, Emporio Armani, BOSS, MaxMara, Kate Spade, Lacoste, Michael by Michael Kors, Sean Jean, Coach, as well as high end designer names such as Dior, Gucci and Giorgio Armani.
We are thrilled about the grand opening of our very first SUNSIGHTS by SOLSTICE store in the new Garden State Plaza addition,” said Ed Jankowski, COO of Solstice Marketing Concepts, LLC. “We opened one of our very first Solstice Sunglass Boutiques there in 2000 and, as the largest mall in NJ; it’s an incredible shopping Mecca that can successfully support both of our retail concepts.
Jankowski added, “Our new SUNSIGHTS retail concept will enable us to offer more attractive entry level price points and brand offerings to our budget minded fashion customers who appreciate the open sell shopping environment, vast selection and personalized service that SOLSTICE has become known for. We realized that some of the brands and styles offered in our higher end SOLSTICE Sunglass Boutique stores may have been cost prohibitive to some. Now, SUNSIGHTS can offer our customers a multitude of more affordably priced options to fit everyone’s budget.
SUNSIGHTS by SOLSTICE is an upscale sunglass specialty chain owned and operated by Solstice Marketing Concepts (SMC), LLC, a privately held company headquartered in New York City. SMC is a subsidiary of global eyewear manufacturer Safilo Group and also operates the SOLSTICE Sunglass Boutique luxury sunglass specialty chain with over 90 locations in major cities nationwide. For general information and store locations, visit www.solsticestores.com or call SOLSTICE toll free 1-866-246-9043.
Visit our newest location: SUNSIGHTS by SOLSTICE Garden State Plaza
1 Garden State Plaza
Paramus, NJ 07652
(Located in the new wing across from Borders near the movie theater)
201-226-1300
