Hunter Douglas honored by Marcom Awards
By Mel Fabrikant Tuesday, January 15, 2008, 03:10 PM EST
~ Window Fashions Leader Wins Five MarCom Marketing Awards ~
Hunter Douglas, the nation’s leading manufacturer of custom window fashions, championed the 2007 MarCom Creative Awards with five wins. The MarCom Awards is an international competition that recognizes outstanding achievement by marketing and communications practitioners.
The window fashions leader was honored with five awards – three Platinums and two Golds. Presently in its 14th year, the MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. This year there were thousands of entries from the U.S. and abroad. “We are honored that our marketing efforts have achieved such outstanding recognition,” said Jim Mathews, Hunter Douglas Vice President of Corporate Marketing.
Designing Windows, the iMagine™ online design center tool and the Silhouette® “Life in a Whole New Light” program all garnered Platinum awards, the highest award offered. The Designing Windows consumer booklet won in the Consumer Magazine category. The iMagine Design Center, an online image-rendering tool available on the consumer Web site, www.hunterdouglas.com, won in the Web Interactive category. The Silhouette “Life in a Whole New Light” program, a campaign that educated dealers on how to sell premium products and increase unit sales, won in the Marketing / Promotion Campaign category.
Gold Awards were given to the 3-in-1 sales promotion and to the online product videos in the Streaming Video category. The 3-in-1 Sales Promotion, which offered aligned Hunter Douglas dealers an opportunity to drive consumer traffic and increase sales and profits during the fall and winter selling season, won in the Marketing / Promotion Campaign category. The online product videos, which give consumers the opportunity to view, in detail, a range of Hunter Douglas products in use on real windows, took the award in the Streaming Video category.
Hunter Douglas Inc. is a national sponsor of Habitat for Humanity, covering windows in every Habitat home built in the U.S. and Canada. Headquartered in Upper Saddle River N.J., the company is the leading manufacturer of custom window coverings in North America.
For more information, contact Hunter Douglas at 1-800-274-2985 or visit: www.hunterdouglas.com.
Hunter Douglas, the nation’s leading manufacturer of custom window fashions, championed the 2007 MarCom Creative Awards with five wins. The MarCom Awards is an international competition that recognizes outstanding achievement by marketing and communications practitioners.
The window fashions leader was honored with five awards – three Platinums and two Golds. Presently in its 14th year, the MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. This year there were thousands of entries from the U.S. and abroad. “We are honored that our marketing efforts have achieved such outstanding recognition,” said Jim Mathews, Hunter Douglas Vice President of Corporate Marketing.
Designing Windows, the iMagine™ online design center tool and the Silhouette® “Life in a Whole New Light” program all garnered Platinum awards, the highest award offered. The Designing Windows consumer booklet won in the Consumer Magazine category. The iMagine Design Center, an online image-rendering tool available on the consumer Web site, www.hunterdouglas.com, won in the Web Interactive category. The Silhouette “Life in a Whole New Light” program, a campaign that educated dealers on how to sell premium products and increase unit sales, won in the Marketing / Promotion Campaign category.
Gold Awards were given to the 3-in-1 sales promotion and to the online product videos in the Streaming Video category. The 3-in-1 Sales Promotion, which offered aligned Hunter Douglas dealers an opportunity to drive consumer traffic and increase sales and profits during the fall and winter selling season, won in the Marketing / Promotion Campaign category. The online product videos, which give consumers the opportunity to view, in detail, a range of Hunter Douglas products in use on real windows, took the award in the Streaming Video category.
Hunter Douglas Inc. is a national sponsor of Habitat for Humanity, covering windows in every Habitat home built in the U.S. and Canada. Headquartered in Upper Saddle River N.J., the company is the leading manufacturer of custom window coverings in North America.
For more information, contact Hunter Douglas at 1-800-274-2985 or visit: www.hunterdouglas.com.
