What: Lucid is the first genuine absinthe made with real Grande Wormwood to be legally available in the United States in over 95 years.
History: Allegedly created as an elixir in the 1790s by Dr. Pierre Orfinaire, Absinthe gained its popularity among French soldiers, who brought the herbal beverage back to the cafés of Paris, where it became a fashionable drink of the bourgeoisie. In the late 1800’s, as absinthe grew more popular and cost effective than wine -- the wine industry took advantage of the prohibition and temperance movements and consequently demonized its green rival. In 1912, the Department of Agriculture effectively banned absinthe in America, and it was banned in France only a few years later.
After 95 years of prohibition, genuine absinthe was authorized for sale in the United States with the approval of Viridian Spirit’s Lucid. Viridian negotiated with the government that Lucid was created from absinthe-making techniques used over a century ago, and the result was not only a genuine, historically accurate product, but one that met all U.S. regulatory requirements.
Lucid was developed in France by renowned absinthe historian and distiller, T.A. Breaux, exclusively for Viridian Spirits LLC.
Lucid is distilled in the historical Combier Distillery in Saumur, France. It is created using original antique copper absinthe stills, much of which is designed by Gustav Eiffel in the 1800’s.
Lucid is a versatile spirit. The most traditional method is louching. In this process, cold water and a sugar cube are dissolved into the absinthe, turning it a cloudy white color. Lucid can also be consumed in a variety of classic and modern cocktails and shooters.
Lucid is characterized by the upfront flavors of anise and fennel, followed by mild mid-palate, earthy textures attributable to the absinthe (Artemisia absinthium). The coloring herbs round out the flavor with additional spice and grassy notes, which linger in a moderately long finish.
Lucid is 124 proof or 62% alcohol/volume.
Size and Distribution:
Lucid bottles are available in 750 mL for $59.99 and 375 mL for $34.99. Lucid is sold in both on- and off- premise locations throughout the United States.
Awards and Recognition:
2009 Beverage Information Group’s Rising Star Award for “superb” new brand performance
2008 Robb Report’s ‘Best of the Best”
Beekman Bar and Books. New York, NY
Fresh seasoned fruit
(recommended: strawberry, lime, orange, kiwi, and passionfruit)
¼ oz. Lucid Absinthe
1 ¼ oz. Cachaca
½ oz. Spanish Brandy
½ oz. Orange Liquor
1 oz. Red Wine
In a cocktail shaker, thoroughly muddle the fruit with Lucid, cachaca, brandy, and orange liquor.
Pour into wine glass.
Float red wine on top of cocktail.
Stir and enjoy.