There were no spats of any kind when radio talk show host Don Imus appeared with his wife, author, philanthropist and children's health advocate Deirdre Imus, at Fairway Market in Paramus last month. But lucky shoppers got more than groceries at lower prices. Hundreds got a chance to meet the couple and add two specials to their carts: A free copy of the Imus Ranch Record, a CD collection of country hits, signed on the spot by the "I Man," and a personally autographed copy of Deirdre Imus' latest book in the New York Times best-selling Green This! series, The Essential Green You!, Easy Ways to Detox Your Diet, Your Body and Your Life. The book includes the most up-to-date scientific research and motivates conscientious consumers to reduce their exposure to environmental toxins and to make realistic and affordable changes.
To celebrate their appearance, Fairway Market donated 10 percent of the day's profits from its new location at Rt. 17N and E. Ridgewood Ave. to the Imus Cattle Ranch for Kids with Cancer, a 501 (c) (3) not for profit. The ranch is an authentic 4,000 acre working cattle ranch in northern New Mexico, which provides the experience of the American cowboy to children suffering from cancer and various blood diseases, as well as to children who have lost a brother or sister to Sudden Infant Death Syndrome (SIDS). The Imus', who have been married for 15 years, are co-founders and co-directors of the ranch.
Shoppers also got a chance to buy the Imus' Greening the Cleaning® household cleaners on display at the checkout. Greening the Cleaning® means eliminating to the greatest extent possible, all cleaning agents containing hazardous ingredients and replacing them with naturally-derived ingredients with the least level of toxicity. One hundred percent of all profits go to the Imus Cattle Ranch for Kids with Cancer.
"I love this store," Ms. Imus raved. "Fairway Market offers a great selection, things you can't find anywhere else, and a variety of whole and organic foods."
Since sharing news of his prostate cancer with "Imus in the Morning" listeners earlier this year, Don has playfully referred to the ranch as "The Imus Cattle Ranch for Kids with Cancer -- and me." As a regular guest, Ms. Imus often talks about children's health issues ranging from indoor air to safer vaccines. In response to on-air banter from Don, Deirdre has gently reported that Don can be "grumpy" especially around the house, perhaps not too shocking to listeners. The show is broadcast nationally on WABC radio and RFD-TV.
Deirdre Imus is the founder and President of The Deirdre Imus Environmental Center for Pediatric Oncology® (www.dienviro.com), part of Hackensack University Medical Center (HUMC) in New Jersey, a 501 (c) (3) not-for-profit corporation. The Environmental Center represents one of the first hospital-based programs whose specific mission is to identify, control, and ultimately prevent exposures to environmental factors that may cause adult, and especially pediatric cancer, as well as other health problems with our children.
The Environmental Center developed the award-winning Greening the Cleaning® program at HUMC in 2001. Since then, hundreds of healthcare facilities, government authorities, businesses and schools have implemented the program, with direct savings in cleaning costs ranging from budget neutral to 75 percent.