Embrace the Luxury of Soft Hugwear

Soft Hugwear Introducing a Sumptuous NEW Collection of Plush Accessories Available Exclusively at Walmart

El Segundo, CA — Everyone deserves a hug now and then, but with the new collection of deluxe wellness, beauty and travel accessories and gift items from Soft Hugwear, “hugs” never seemed as luxurious or indulgent. Whether you are creating an at-home spa, traveling to see friends and family or selecting a gift for a loved one, Soft Hugwear is the perfect way to pamper yourself – and the ones you love – without breaking the bank.

This deluxe lifestyle brand, with gift items including a teddy bear-and-blanket set, premium travel essentials and warm winter accessories, is being embraced by Walmart, the line’s exclusive retailer, beginning November 2009.

“Soft Hugwear is a premium lifestyle collection, the quality of which is on par with spa, travel and wellness products offered at much higher price points,” said P.J. Brice, Senior Vice President, Allegro, the manufacturer of Soft Hugwear. “We wanted to make these exceptional items accessible to everyone, which is why we’re so excited that Walmart is our exclusive retail partner.”

Whether you’re escaping the chill with a Plush Blanket, bringing a bit of indulgence to a long flight with the Travel Essentials Set, or putting a little lightness in your step with a pair of cushy House Slippers, Soft Hugwear has something for everyone and every occasion.

The Soft Hugwear collection includes:

Bear with Blanket, $25* 3-Pair Sock Set, $9*
Bear with Socks, $9* 1-Pair Socks (Solid or Printed), $3**
Plush Blanket, $20* Wintertime Set (Scarf, Beanie, Gloves), $15**
Travel Blanket, $15* Gloves (Solid or Printed), $5**
Neck Pillow and Eyemask (w/Earplugs), $10* Deluxe Travel Essentials Set (Blanket, Neck Pillow,
House Slippers, $10** Eyemask and Earplugs), $20*
Ballet Slippers, $10** Spa Wrap, $15*
Scarf (Solid or Printed), $9** Spa Robe, $29*

The Soft Hugwear collection is priced between $3 and $29 and is available exclusively at select Walmart locations nationwide** and online at www.walmart.com beginning November 2009.