The Residences at Palmer Square Announces Sales Team
By Mel Fabrikant Thursday, June 17, 2010, 05:39 PM EDT
New Development Offers Luxury Living In the Heart Of Princeton
The Residences at Palmer Square, a new luxury townhome and condominium community in the heart of downtown Princeton, N.J., has announced that Stasse & Co., a sales and marketing firm specializing in new residential projects, will be handling sales for the development, which are slated to open later this spring.
A sales team led by Jay Goldberg, managing partner at Stasse & Co., has been installed at the sales office at 53 Hulfish St., around the corner from the development, which is located on Paul Robeson Place between Chambers and Witherspoon Streets. In addition, the team consists of agent Sharon Bloodgood and sales assistant Roberta Jenkins.
The Residences at Palmer Square consists of 100 luxury homes, including 17 townhomes and 83 condominiums. The first phase of townhomes, made up of 11 four-level, federalist-style townhomes ranging in size from 2,600 to 3,200 square feet of finished space, is expected to be completed by this summer. The sales team is now forming a VIP list for the homes in Phase I, which range in price from $1.2 to $2.5 million. Phase I consists of the 11 townhouses that are now nearing completion, as well as Victoria Mews East and West, each with eight condominiums ranging in size from 1,600 to 3,200 square feet.
"We are thrilled to be delivering such an exciting new product to downtown Princeton," Goldberg said. "The Residences at Palmer Square is totally unique -- not only for the quality of the construction and finishes, but for the location, which offers just a short walk to the upscale stores and restaurants of Palmer Square." Although sales will officially commence with a grand opening later this spring, the sales team has been involved with the project for two years, working with the developer and architect, the Palmer Square Development Co. and Minno & Wasko Architects and Planners, on elements such as space design, finishes and cabinetry in order to deliver a product with the greatest possible appeal to the end-user.
As a result, the sales team has been firsthand witnesses to the development of the new community that is now taking shape, fulfilling the dream of developer Edgar Palmer, who in 1937 envisioned a European-style town square that would include shops, restaurants and residences and would serve as the borough counterpart to the Princeton University campus. The square is home to more than 40 brand-name stores, boutiques, restaurants and specialty food shops, as well as the historic Nassau Inn, which once housed the signers of the Declaration of Independence. But although it has always included residences, the fulfillment of Palmer's vision of Palmer Square as a true residential community is only now taking place -- more than 70 years later.
"Seeing this new community, which has been in the planning for so long, finally take shape has been very exciting," said Jenkins. "The progress that has been made is amazing. A year ago, we were walking around the site in the mud and the dust, and now, the first group of townhomes are soon to be completed." The sales center has the advantage of being located around the corner from the development, as well as offering tools that allow prospective buyers to easily envision what it would be like to live at The Residences. These include a billiards table-sized scale model and a design center that features displays of finishes, cabinetry and hardware.
Another exciting sales tool is an interactive touch screen that displays features such as floor plans at the touch of a finger. The interactive screen also highlights the many attractions of the surrounding downtown Princeton neighborhood. "Because of its convenient location, the sales center gets a lot of traffic from the local community," Bloodgood said. "The borough of Princeton has eagerly anticipated this development. There is a strong demand for luxury living with easy access to the shops, dining and culture of Princeton."
Another attraction of the sales center's location is the opportunity for prospective buyers to see the quality of the concrete and steel construction firsthand. The project, which is about one-third through its three-year timetable, is rising rapidly, with on-site construction cranes lifting the steel infrastructure into place. The members of the sales team are all long-time associates of Stasse & Co., a sales and marketing firm that specializes in taking new developments from the conception through to sell-out. The firm has also recently represented The Residences at the Heldrich in New Brunswick, N.J. and CANCOlofts and Trump Plaza Residences in Jersey City, N.J.
The Residences at Palmer Square, a new luxury townhome and condominium community in the heart of downtown Princeton, N.J., has announced that Stasse & Co., a sales and marketing firm specializing in new residential projects, will be handling sales for the development, which are slated to open later this spring.
A sales team led by Jay Goldberg, managing partner at Stasse & Co., has been installed at the sales office at 53 Hulfish St., around the corner from the development, which is located on Paul Robeson Place between Chambers and Witherspoon Streets. In addition, the team consists of agent Sharon Bloodgood and sales assistant Roberta Jenkins.
The Residences at Palmer Square consists of 100 luxury homes, including 17 townhomes and 83 condominiums. The first phase of townhomes, made up of 11 four-level, federalist-style townhomes ranging in size from 2,600 to 3,200 square feet of finished space, is expected to be completed by this summer. The sales team is now forming a VIP list for the homes in Phase I, which range in price from $1.2 to $2.5 million. Phase I consists of the 11 townhouses that are now nearing completion, as well as Victoria Mews East and West, each with eight condominiums ranging in size from 1,600 to 3,200 square feet.
"We are thrilled to be delivering such an exciting new product to downtown Princeton," Goldberg said. "The Residences at Palmer Square is totally unique -- not only for the quality of the construction and finishes, but for the location, which offers just a short walk to the upscale stores and restaurants of Palmer Square." Although sales will officially commence with a grand opening later this spring, the sales team has been involved with the project for two years, working with the developer and architect, the Palmer Square Development Co. and Minno & Wasko Architects and Planners, on elements such as space design, finishes and cabinetry in order to deliver a product with the greatest possible appeal to the end-user.
As a result, the sales team has been firsthand witnesses to the development of the new community that is now taking shape, fulfilling the dream of developer Edgar Palmer, who in 1937 envisioned a European-style town square that would include shops, restaurants and residences and would serve as the borough counterpart to the Princeton University campus. The square is home to more than 40 brand-name stores, boutiques, restaurants and specialty food shops, as well as the historic Nassau Inn, which once housed the signers of the Declaration of Independence. But although it has always included residences, the fulfillment of Palmer's vision of Palmer Square as a true residential community is only now taking place -- more than 70 years later.
"Seeing this new community, which has been in the planning for so long, finally take shape has been very exciting," said Jenkins. "The progress that has been made is amazing. A year ago, we were walking around the site in the mud and the dust, and now, the first group of townhomes are soon to be completed." The sales center has the advantage of being located around the corner from the development, as well as offering tools that allow prospective buyers to easily envision what it would be like to live at The Residences. These include a billiards table-sized scale model and a design center that features displays of finishes, cabinetry and hardware.
Another exciting sales tool is an interactive touch screen that displays features such as floor plans at the touch of a finger. The interactive screen also highlights the many attractions of the surrounding downtown Princeton neighborhood. "Because of its convenient location, the sales center gets a lot of traffic from the local community," Bloodgood said. "The borough of Princeton has eagerly anticipated this development. There is a strong demand for luxury living with easy access to the shops, dining and culture of Princeton."
Another attraction of the sales center's location is the opportunity for prospective buyers to see the quality of the concrete and steel construction firsthand. The project, which is about one-third through its three-year timetable, is rising rapidly, with on-site construction cranes lifting the steel infrastructure into place. The members of the sales team are all long-time associates of Stasse & Co., a sales and marketing firm that specializes in taking new developments from the conception through to sell-out. The firm has also recently represented The Residences at the Heldrich in New Brunswick, N.J. and CANCOlofts and Trump Plaza Residences in Jersey City, N.J.
