The New Face of Manischewitz® To Be Unveiled
By Mel Fabrikant Saturday, June 11, 2011, 03:54 PM EDT
Tuesday, June 14th at 11:00 a.m
Newark, NJ (June 14th 2011) —Paul Bensabat and Alan Bankier, Co-CEO’s of The Manischewitz Company, the leader in kosher specialty foods for over 120 years, today announced that an official Ribbon Cutting Event will take place on June 14th at its new Corporate Headquarters, now located in the Manischewitz 200,000 square foot state-of-the-art, manufacturing facility in Newark, New Jersey.
june 14that the new 200,000 square foot Corporate Headquarters and state-of-the -art manufacturing plant in Newark, New Jersey, marking the move from the corporate headquarters previously in Secaucus, NJ.
he ceremony will include a Ribbon Cutting Ceremony and a Mayoral Proclamation reading, and will be attended by several honored guests including the Mayor of Newark, The Honorable Cory Booker, the Chief Rabbi of Israel, Rabbi Yona Metzger, National Manischewitz Cook-Off Winner Stuart Davis, as well as many other dignitaries and community leaders. The event will also include a unique demonstration of the plants capabilities; the production of the World’s Longest Matzo (nearly 25 foot long and over 25 pounds), which will be documented by the Guinness Book of World Records.
“The new corporate office is just one more example of the new face of Manischewitz” says co-CEO Alain Bankier, “which also includes a new entrepreneurial management and spirit, new packaging, many new exciting products, an updated website and social media programs, as well as, community initiatives such as the founding sponsorship of Jewish American Heritage Month and the support of other charitable organizations. As you can see, this is a company which is aggressively moving into the future.”
“Manschewitz has been a part of both Jewish, as well as non Jewish, families for over 120 years because of its superior, quality products. Manischewitz is now repositioned for the future and well prepared to serve all American families and able to supply innovative, as well as traditional food products which are in line with today’s food trends such as the health and wellness segment. The “New” Manischewitz is now ready to be around for at least another 120 years,” says Paul Bensabat, Co-CEO of the Manischewitz Company. “We are very pleased to inaugurate our new headquarters and become part of the fast growing community of exciting new companies in Newark, NJ.”
About The Manischewitz Company
The Manischewitz Company is a specialty food company that includes the Manischewitz®, Season®, Guiltless Gourmet®, Asian Harvest®, Rokeach®, Mishpacha®, Horowitz Margareten®, Jason®, Mother’s®, Carmel®, Croyden House®, Mrs. Adler’s® and Goodman’s® brands. The company offers a diversified line of premium kosher food products that covers over 60 different categories.
The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam Crackers, Chicken Soup, Broth, Noodles and Gefilte Fish. In 2011, the company closed the Jersey City facility and today, all plant operations take place in Newark, NJ. Manischewitz continues to introduce unique, delicious, premium specialty food products such as coating crumbs, soup mixes, baked goods and more.