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BASF, Newark Museum Partner To Create Chemistry With The Community


BASF and the Newark Museum are partnering to provide the BASF Kids’ Lab program to children ages 6 – 12 and their families. The program is offered free of charge with admission to the museum. Kids’ Lab is an award winning science program designed to raise children’s interest in chemistry through safe and engaging hands-on activities coupled with interactive demonstrations.
“BASF recognizes the importance of immersing students in science education -- realizing they will be the thinkers, innovators and leaders of the future,” said Robin Rotenberg, Vice President of Corporate Communications for BASF.


“Through our Kids’ Lab program at Newark Museum, we are creating fun with chemistry and encouraging kids to explore the connections to chemistry in the world around them.”

“The Newark Museum is broadly aligned with BASF’s corporate goals of supporting science education; environment, health safety and sustainability and community initiatives,” said Ismael Calderon, Ed.D., Director of Science at the Newark Museum. “We are pleased to partner with them for the Kids’ Lab program, which we hope will inspire and motivate children to explore chemistry and seek careers in the field. These partnerships are essential in meeting the future national STEM - science, technology, engineering, math - needs in the work force.”

Kids’ Lab will take place on select Saturdays from September 29 through December 15. Each workshop is 45 minutes long and will be offered twice a day at 1 p.m. and 2:30 p.m. Participation is free but space is limited, so reservations are recommended. For advance reservations, call 973-596-6563 or 973-596-6565.

The Kids’ Lab schedule is as follows:
Sept. 29 - Water Loves Chemistry: Operation Filtration - Learn about the process of creating clean water by doing it yourself. Create a sample of dirty water and then try out some interesting processes to clean it up.

Oct. 6 - Playful Polymers - Slippery, ooey and gooey... Oh My! Explore how polymers behave using some common household ingredients. Your slimey creation is yours to keep.

Oct. 13 - The Rainbow Connection - Is black ink really just made of black dye? Can you create a rainbow just by adding water? Visitors will grab some markers and filter paper and explore the magic behind a colorful chemical process.

Oct. 20 - A Hair-Raising Experiment - Explore the chemistry of a product that helps keep you looking your best. Together, we will observe and compare some interesting properties of matter, such as viscosity. For the grand finale, create and bottle your very own hair gel.

Nov. 3 - The pHun Factor - Lemons and vinegar .... bananas and baking soda ... what do these seemingly weird pairings have in common? Come explore the pH scale using two different methods. Do you have a nose for chemistry?

Nov. 17 - Happy Hands - Oil and water do mix in this experiment! Understand the key role emulsifiers play in a popular body product. Apply this knowledge while mixing up your very own hand lotion that is yours to keep.

Dec. 1 - Hold Everything! - Don't cry over spilled anything! Join us while we explore some interesting absorbent materials. Experiment with household products before exploring an amazing chemical with a noteworthy property.

Dec. 8 - A Hair-Raising Experiment - Explore the chemistry of a product that helps keep you looking your best. Together, we will observe and compare some interesting properties of matter, such as viscosity. For the grand finale, create and bottle your very own hair gel.

Dec. 15 - Playful Polymers - Slippery, ooey and gooey... Oh My! Explore how polymers behave using common household ingredients. Your slimey creation is yours to keep.
During the lessons, students also enjoy learning about the Kids’ Lab mascot, morpH™, a cartoon-like element that can “morph” into any of the basic forms of matter – a solid, liquid or gas. When the class is finished, children receive a lab apron, a certificate of participation and a pouch filled with other takeaway items.
Kids’ Lab was established at BASF’s global headquarters in Germany in 1997, and it is currently available in 16 countries worldwide. Kids’ Lab was launched in North America in 2010 and has engaged more than 15,000 participants. The program was recognized this year for excellence as a science education program by the New Jersey Chapter of the Public Relations Society of America.
For more information about BASF’s Kids’ Lab program, please contact:
Molly Rosig
BASF Corporation
973-245-6756
molly.rosig@basf.com

BASF - The Chemical Company.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.
About The Newark Museum

The Newark Museum is located at 49 Washington Street in the Downtown/Arts District of Newark, New Jersey, just 3 blocks from NJPAC and 10 miles west of New York City. The Museum is open all year round: Wednesdays through Sundays, from Noon – 5:00 p.m. Suggested Museum admission: Adults, $10.00; Children, Seniors and Students with valid I.D., $6.00. Newark Residents and Members are admitted free. The Museum Café is open for lunches Wednesday through Sunday. Convenient parking is available for a fee. The Newark Museum campus, including its collections, facilities, and other resources, is accessible to accommodate the broadest audience possible, including individuals utilizing wheelchairs, with physical impairments, other disabilities, or special needs. For general information, call 973-596-6550 or visit our web site, http://www.NewarkMuseum.org.

Newark Museum, a not-for-profit museum of art, science and education, receives operating support from the City of Newark, the State of New Jersey, the New Jersey Council on the Arts/Department of State — a partner agency of the National Endowment for the Arts, the New Jersey Cultural Trust, the Prudential Foundation, the Geraldine R. Dodge Foundation, the Victoria Foundation, the Wallace Foundation and other corporations, foundations and individuals. Funds for acquisitions and activities other than operations are provided by members and other contributors.

The Newark Museum is just a few steps from the new NJTransit Light Rail Washington Park Station. Direct connection with the Light Rail at the Broad Street Station and through Penn Station makes the Museum a convenient ride from all points in the region.

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