Today, Kings Food Markets announced a partnership to develop and implement a sustainable, responsible seafood program with FishWise, a non-profit organization focused on the health and recovery of ocean ecosystems.“Much of the seafood available today comes at too high of a cost to our environment,” said Judy Spires, CEO of Kings Food Markets. “At Kings, we are committed to bringing customers the best ingredients possible, and in this case, that means providing seafood options that are sourced responsibly. We are very excited to offer our shoppers this new program and build upon the variety of high-quality items for which Kings is already known.”
Through its new seafood program, Kings has strengthened its commitment to offering customers environmentally friendly seafood by improving sourcing, staff training, and point of sale materials for customers. Seafood sourced through the program will now bear a “Responsible Choice” tag, meaning those products are green- or yellow-rated according to the Monterey Bay Aquarium’s Seafood Watch program. All items bearing the tag come from well-managed sources that minimize the environmental impacts of harvesting or farming, or are otherwise good alternatives to less sustainable options. Kings’ seafood staff also went through extensive training to support the new program, meaning customers can feel comfortable asking any questions about the source, quality, and type of seafood in their local Kings stores.
“FishWise applauds the commitment that Kings Food Markets has made to ensure that its customers can purchase seafood responsibly, and with confidence, and we look forward to working together,” William Wall, business project manager for FishWise said. “Kings Food Markets has an enduring heritage in the New Jersey region, and its ongoing commitment to affecting positive change in the local community should be commended.”
The agreement between Kings Food Markets and FishWise is consistent with the Common Vision for Environmentally Sustainable Seafood. The Common Vision is an ambitious but realistic guide to environmentally responsible seafood for businesses. It was developed by more than fifteen of North America’s leading ocean conservation organizations.
About Kings Food Markets
For more than 75 years, Kings Food Markets has provided North and Central New Jersey and Long Island, New York with the highest quality foods paired with unique shopping experiences. Kings is based in Parsippany, N.J., with 25 stores serving the region, having recently expanded its footprint into Connecticut. For more information, visit www.kingsfoodmarkets.com . Shoppers can also find Kings on Facebook (www.facebook.com/kingsfoodmarkets ) and Twitter (www.twitter.com/kingsfoodmkts ).
Based in Santa Cruz, CA, FishWise promotes the health and recovery of ocean ecosystems by providing innovative market-based tools to the seafood industry and supports sustainability through environmentally responsible business practices. FishWise partners with some of North America's largest and most innovative retailers, suppliers, and producers. For more information, visit www.fishwise.org.