Dr Pepper Selects Paramus Student To Compete For $100,000 In Tuition At ACC Championship
By Mel Fabrikant Tuesday, November 20 2012 @ 04:45 PM EST
Navid Radfar of Paramus is one of five finalists selected by Dr Pepper to compete for $100,000 in tuition money during halftime of the ACC Conference Championship game on Dec 1. Radfar, a student at The College of New Jersey, submitted his video to DrPepper.com explaining why he deserved to win college tuition from the Dr Pepper Tuition Giveaway.
“Dr Pepper is a longtime supporter of college football, and we are proud to have helped so many students reach their dreams by removing the burden of tuition through the annual Dr Pepper Tuition Giveaway,” said Leslie Vesper, director of brand marketing for Dr Pepper. “Once again this football season, we’re giving away more than $1 million in tuition to help make paying for school a little easier, and we’re very pleased that the Cowboys Classic is now part of the program.”
Radfar was selected by a panel of judges on the strength of his video submission. Entries were judged on a range of criteria, such as the inclusion of Dr Pepper, a description of how the tuition money and a college education will help the student make an impact in the world, and overall presentation quality. Radfar’s winning video can be viewed at http://bit.ly/SVyH4D.
The five finalists will first compete in a preliminary contest. Two winners will then advance to the finals, which will air on ABC during the game. For each of the events, finalists will throw footballs from five yards away into a two-foot hole in an oversized Dr Pepper can replica. The fan who successfully completes the most throws in 30 seconds will win the grand prize of $100,000 in college tuition. The runner-up will take home a $23,000 tuition prize, and the three contestants who did not advance from the preliminary throw will receive $2,500 in tuition.
The Dr Pepper Tuition Giveaway has already touched the lives of hundreds of students across the country. Dr Pepper is giving away grand prizes during halftime of four conference championship games later in the year, including the Dr Pepper ACC Championship, the Pac-12 Championship, the Big Ten Championship and the SEC Championship. The brand also gave away a grand prize scholarship during the Cowboys Classic on Sept. 1.
Fans 18-24 years old can upload their 60-second videos to DrPepper.com by Nov. 15 for a chance to compete for $100,000 during a select conference championship game. Consumers 18 years of age and over can submit their videos through Dec. 31 for a chance to win a $2,500 tuition prize. Full promotion rules and detailed video submission instructions are available at DrPepper.com.
In addition to the video submissions, Dr Pepper will also be giving away tuition through a number of retailer specific promotions.