Tofurky Arrives At A Milestone Its Sells 3 Millionth Roast Sold A Week Before Thanksgiving
By Mel Fabrikant Tuesday, November 20, 2012, 05:46 PM EST
Tofurky, a global leader in plant based proteins announced today that it has sold more than 3 million of its iconic Tofurky Roasts. 1995 was the year that Turtle Island Foods, a small Oregon-based food processor introduced and sold the first 500 Tofurky Roasts to about 20 natural foods stores throughout the Pacific Northwest.
Today, the company announced that another milestone has been hit as the running total of Tofurky Roasts surpassed the three million mark. To make 3 Million Tofurkys requires almost 2 million pounds of grain. To make this much turkey meat would require almost 2o million pounds of grain. Therefore, by eating Tofurky Roasts instead of Turkey meat, almost 18 million pounds of grain were saved.
The Tofurky Roast is a savory combination of organic tofu, wheat protein, plant extracts and spices that give it a taste and texture similar to a boneless breast of turkey stuffed with a wild rice, celery and whole wheat bread crumb stuffing. Tofurky has become an iconic mainstay at hundreds of thousands of holiday celebrations. And it’s not just vegetarians who are driving up Tofurky Roast sales so swiftly. According to the USDA, Americans will consume 12.5% less turkey meat than they did in 2008 and a 2011 Harris Poll commissioned by the Vegetarian Resource Group of Baltimore, MD concluded that 17% of Americans now eat 50% of all their meals without meat.
Turtle Island also produces a variety of everyday Tofurky products including deli slices, gourmet sausages and a new line of vegan pizzas which can be found at over 12,000 natural food and grocery stores throughout the US and Canada. It is the largest producer of refrigerated Deli slices and sausages in the world, according to industry sales reports. To keep up with this demand the company is nearing completion of a new LEED Certified, environmentally efficient Tofurky factory in Hood River, Oregon which will come on line in the spring of 2013.
Tofurky Roast Unit Sales 1995 to 2011