On Giving Tuesday, GreatNonprofits Urges Volunteers and Donors to Give to Local Nonprofits
By Mel Fabrikant Tuesday, November 27, 2012, 02:57 PM EST
GreatNonprofits.org, a user review site that does for charity organizations what Yelp and Zagat do for restaurants and retail businesses, is teaming up with Giving Tuesday, a campaign to create a national day of giving at the start of the annual holiday season. It takes place TODAY.
GreatNonprofits is championing local giving this holiday season and encouraging donors and volunteers to take advantage of the site to find local organizations worthy of support.
Just as Yelp is encouraging its users to take a “shop local” pledge, GreatNonprofits is encouraging donors and volunteers to support their local community by supporting local nonprofits.
“This is a critical time to support local nonprofits,” said Perla Ni, CEO of GreatNonprofits. ”Governments are cutting funding for local nonprofit services like afterschool programs and soup kitchens by as much as 20%. Meanwhile, the number of people needing these services has skyrocketed. Nonprofit reliance on local and individual donations has grown in parts of the country from 10% to 60%. Nonprofits in your community need your support now,” Ms. Ni said today.
“Giving Tuesday is a terrific opportunity to change how we think about the holiday season. People are shopping locally, eating locally sourced foods, and now, they can support their community by volunteering or donating to local charities."
The GreatNonprofits website makes it easy for donors and volunteers to find worthy local nonprofits in a number of ways – by providing easy zip-code browsing of nonprofits in your area, as well as providing concrete details of each organization’s impact on the community and breaking down how a donation of $50 and/or three volunteer hours are actually put to use.
Craig Newmark, a philanthropist and founder of Craiglist said today, "GreatNonprofits is a great service for people interested in inspiring others to donate and volunteer at their favorite nonprofits. Folks can rate charities and share their firsthand experience with the organization. Now people can help each other discover nonprofits doing good work in their town."
The site offers the most comprehensive listing of nonprofits in communities across the country. Anyone interested in finding out more about nonprofits in their area can access reviews and information through detailed search options that allow the user to drill-down by zip code and city. GreatNonprofits also has city pages and directories of local nonprofits that are available in over 50 metro areas at www.greatnonprofits.org
Many people use this time of year to look for a charity to support, and it can be a confusing process,” said Ms. Ni. “We enable crowd-sourced recommendations about which organizations will provide donors and volunteers the most impact for their time and money.
The GreatNonprofits site takes advantage of the interactivity of the web in many ways, not only posting reviews and lists of top nonprofits, but also providing a forum for constructive criticism, providing any given organization’s Twitter feed in real time and offering links to similar organizations.
GreatNonprofits.org’s database includes over 1.2 million registered 501(c)3’s. Organizations and reviews – both positive and negative - can be searched by name, geographic location, issue, services and other features. Once an organization’s page is accessed, reviews can be searched according to who posted the review (e.g., board member, public, expert, client served, volunteer, donor, etc.).
For more information, and to learn about GreatNonprofits’ Top-Rated lists such as Food and Shelter, Veterans, Animal Welfare Organizations, and more, please contact Naomi Seligman at Naomi@SeligmanConsulting.com or 310.617.4577.