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Inserra Supermarkets Earns Unanimous Planning Board Approvals For Shoprite Of Wyckoff


Inserra Supermarkets’ application to develop a 62,042-square-foot ShopRite at a former supermarket site was unanimously approved by the Township of Wyckoff’s Planning Board last night. The nine board members voted in favor of the application, which has included extensive expert testimony and two public comment sessions during the past two-and-a-half years.


Once the final resolution is issued by the Planning Board next month, Inserra Supermarkets will pursue its redevelopment plans for the distressed property at the corner of Greenwood and Wyckoff avenues. Over the course of the application, Inserra has addressed traffic and safety concerns, architectural and landscaping improvements, drainage issues and parking regulations.

“We are very excited about moving forward with our plans for ShopRite of Wyckoff and establishing roots within this vibrant township,” said Lawrence Inserra, Jr., president and CEO of the Mahwah, N.J.-based company. “We applaud the Planning Board for their efforts to offer all interested parties a voice in the application process, and we are extremely grateful to them and the residents of Wyckoff for their feedback and support.”

The ShopRite of Wyckoff site plan, which was revised to comply with recommendations from the Township, calls for a 62,042-square-foot structure to replace an unoccupied 53,500-square-foot building. Building designs and heights of the proposed supermarket reflect the historic character and architecture of surrounding commercial and residential buildings. Features include architectural gables, highlighted by horizontal siding, to complement the two-tone red-brick exterior façade. Brick quoins also have been incorporated to invoke a more traditional architectural motif. Installation of new shade trees and permanent shrubs will significantly enhance the site and exceed the Township’s requirements.

The property, which formerly housed an A&P and an adjoining Walgreen’s, has been vacant for more than 10 years, leaving the structure and existing parking spaces in a state of total disrepair. Prior to A&P subletting the space, the long-term leaseholder, Stop & Shop, occupied the now-distressed building and left it unoccupied while it re-established operations at an adjacent shopping center. Inserra Supermarkets became the long-term ground lessee of the 7.6-acre site in 2009.

For almost three years, the Planning Board has been hearing expert testimony on behalf of Inserra Supermarkets, as well as opposing testimony from experts representing the owners of the adjacent Boulder Run shopping center and its tenant, Stop & Shop. Additionally, the township’s experts also presented their own findings.

Based in Mahwah, N.J., Inserra Supermarkets is one of the largest supermarket chains in the metropolitan area. Established in 1954 by Patsy Inserra as a privately held business, Inserra Supermarkets remains true to its roots as a family-owned grocery chain committed to serving families and children. In 1980, under the entrepreneurial guidance of the late Lawrence Inserra, Sr., the company grew to eight stores and experienced a banner year in 1981, growing to 14 stores.

Today, the company owns and operates 22 ShopRite supermarkets located in Bayonne, Columbia Park, Emerson, Fair Lawn, Hackensack, Hillsdale, Hoboken, Jersey City, Lodi, Lyndhurst, New Milford, Northvale, Palisades Park, Passaic, Ramsey, Wayne and West Milford in New Jersey and in Rockland County, N.Y., in Garnerville, New City, Stony Point, Tallman and West Nyack.

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