Westfield Garden State Plaza Announces 2012 Holiday Lineup
By Mel Fabrikant Wednesday, December 19, 2012, 04:32 PM EST
Santa Arrives Nov. 16 to Unveil New Interactive Santa Experience Presented by Amazon’s All-New Kindle Family
Free Holiday Shuttle from Times Square for TAX-FREE Holiday Shopping
Additional Westfield Holiday Programs Include Santa Photo FastPass, “Gifts We Love” Gift Guides and “Love to Gift” Facebook Sweepstakes
November 12, 2012 (Paramus, NJ) – Westfield Garden State Plaza today announced its 2012 holiday lineup, filled with festive events and ongoing activities that are sure to make the season bright. Additionally, Westfield is providing shoppers with various tools and services that will help make holiday shopping as convenient and easy as possible
During a special holiday kick-off event on Friday, Nov. 16 from 7pm – 8pm, shoppers can enjoy live entertainment from renowned New York City a cappella group Duwende, family activities, special treats and magical moments including a jolly appearance from Santa, Mrs. Claus & Billy the Elf.
“Westfield Garden State Plaza is thrilled to bring our customers these unique magical moments to our shopping center that we hope engage the imagination and inspire wonder this giving season,” says Deborah Mattes, Senior General Manager of Westfield Garden State Plaza.
Westfield Garden State Plaza is unveiling a never-before-seen interactive Santa Experience this year. While waiting in line to visit Santa, shoppers can explore giant walk-through ornaments and Christmas trees featuring custom digital interactive experiences, including a touch screen game for kids, and a digital photo booth that allows shoppers to create and send holiday e-cards to friends and family. The exclusive new Santa Experience is presented by the all-new Kindle Family. The Kindle Fire HD 7”, Kindle Fire HD 8.9” and Kindle Paperwhite will be available for guests to experience and will be fully loaded with family-friendly holiday movies, TV shows, songs, magazines, books, audiobooks, apps and games.
“We’re excited to be a part of Westfield’s interactive Holiday Experience and provide parents and kids the chance to explore the all-new Kindle Family,” said Neil Lindsay, Vice President, Amazon Kindle. “We know kids love Kindle and with the recent launch of Kindle FreeTime, parents are now able to select all of the content their kids see on Kindle Fire HD and Kindle Fire.”
In addition to creating a magical holiday experience for its shoppers, Westfield has set out to provide various resources that make holiday shopping simple and convenient. To accommodate those who live in New York City, Garden State Plaza is providing a free, three times daily holiday shuttle from Times Square for tax-free holiday shopping. Shoppers can pick up their FREE ticket at the CitySights NY Visitor Center in Times Square, located at 234 West 42nd Street (between 7th and 8th Avenue inside Madame Tussauds), or visit www.westfield.com/gardenstateplaza for more information.
With shoppers’ valuable time in mind, Westfield is implementing a Santa Photos FastPass program, which will allow customers to purchase their photo packages in advance via www.westfield.com for access to a special FastPass line upon arrival after showing their receipt. Those who download the free Westfield App v2.0 will receive $3.00 off of photo package ‘A.’
The Westfield App has an entire suite of features that were developed to save shoppers time and money, including expanded keyword search functionality to find specific products, special events, dining options, store locations and more; an enhanced mall directory and map; curated holiday offers and deals from the mall’s retailers; social media integration for real-time updates; and a voice-command Concierge feature that allows shoppers to “Tap to Ask” anything from “Where can I take Santa photos?” to “Where can I buy a gift card?”
To help shoppers identify the hottest gifts this holiday season, Westfield Garden State Plaza has created an eight-week “Gifts We Love” gift guide series via Facebook that will run from Nov. 5 through Dec. 28. Each week will have its own theme (“For Him,” “For Her,” For Teens,” etc.) and Westfield will post daily suggestions for gifts available from its retailers at various price points. As part of this gift guide series, Westfield is having a national “Love to Gift” sweepstakes, also via Facebook, which will “Cover Christmas” with a $1,000 shopping spree for four lucky shoppers. In addition to the four grand prizes, a multi-level, enter-to-win opportunity will give eight weekly first prize winners a $500 shopping spree and 40 daily winners a $50 gift card.
For holiday hours and more information about Westfield’s holiday events and resources, please visit http://www.westfield.com/GardenStatePlaza.
ABOUT WESTFIELD GARDEN STATE PLAZA
Westfield Garden State Plaza is THE fashion destination in the region, offering the ultimate selection of brands in every retail category, and is renowned for delivering cutting edge, new retail concepts to the market. Just minutes from Manhattan in Paramus, NJ, millions of shoppers each year enjoy the array of amenities available to them, including valet parking, and a friendly concierge service. For more information, call 201-843-2121 or www.westfield.com/gardenstateplaza or www.facebook.com/gardenstateplaza