Lights Lights Baby! Vanilla Ice Partners With 88-Year Old Lighting Company to Create His First Lighting Line
By Mel Fabrikant Friday, February 15, 2013, 10:20 AM EST
The inaugural six-piece line includes a 24” chandelier, a 28” wide fixture and two sconces, in two fashion forward finishes. The pieces are assembled in the U.S. under the company Batalion Imports and are available for purchase at all eight Capitol Lighting showroom locations in New Jersey and South Florida, as well as online at VanillaIceLighting.com.
“I have always had a passion for home design, renovations and real estate,” said Rob Van Winkle, aka Vanilla Ice. “I’ve always envisioned creating my own line of home décor products, and after working with the Capitol Lighting team for several years it was a perfect fit to begin with lighting fixtures.”
Vanilla Ice and Capitol Lighting have worked together on partnerships including the Making Lives Brighter campaign where the rapper/designer was the spokesperson and filmed a PSA to bring awareness to Habitat for Humanity. Customers donated their old lighting fixtures to any Capitol Lighting showroom in South Florida and New Jersey to be repurposed in a Habitat home or sold at one of their Re-Stores.
“The Capitol Lighting family is honored to have such a wonderful relationship with Vanilla Ice and be able to showcase his lighting line exclusively in our showrooms,” said Eric Lebersfeld, president of Capitol Lighting. “He is a true part of the Capitol Lighting team and brings a special eye for home design.”
Vanilla Ice exploded on the rap/pop music scene in the 90s, selling 10 million albums in just four months and hitting number one on the Billboard charts with the number one single “Ice Ice Baby.” With more than 15 years of home improvement experience as a general contractor, his current TV show, The Vanilla Ice Project on the DIY Network won a Factual Award for Best Home TV Show.
About Capitol Lighting and 1-800Lighting.com
For more than 88 years, the lighting experts at the award-winning Capitol Lighting have helped customers find the perfect lighting fixture from the largest selection. Capitol Lighting showrooms and their website 1-800LIGHTING.com satisfy all lighting needs, from contemporary sconces and modern chandeliers to table lamps, outdoor and energy-efficient lighting – all at guaranteed low prices. For more information, visit Capitol Lighting, like them on Facebook and follow them on Twitter.