Researcher: Personal Communication Is Needed More Than Ever
By Mel Fabrikant Monday, February 18, 2013, 02:40 PM EST
Communication has never been this easy or this advanced. iPhones, iPads and laptops make it easy to keep in touch and stay connected. So, why are so many businesses bad at communicating?
Miti Ampoma hears it time and time again: “My boss has terrible communication skills!”
After many years of running large communication programs, Miti witnessed how difficult it was for some managers to communicate effectively with their staff. In her new book, The Innovative Communicator, Ampoma gives tips and advice to people in all levels of business.
“Poor communication produces disgruntled staff and unhappy customers which in turn affects bottom line profits,” says Ampoma. “Great people communication is either often done badly or doesn’t much exist at all.”
In this tough economic climate, bad communication means bad business. Ampoma has seen this so consistently that she decided to write The Innovative Communicator to offer a practical guide to put human communication back at the heart of business.
“My mission is to change the way the business world communicates,” Ampoma says. “This book includes many compelling stories from my own experience to guide and teach readers how to become innovative communicators themselves.”
Employees and customers are fed up of being treated like statistics. The Innovative Communicator argues that there is currently a dysfunction in the way many businesses communicate. Miti shows how and why we desperately need human communication back in action and at the heart of business strategy to create happy staff, happy customers and more profits.
The Innovative Communicator recognizes that the relationship between social media and face-to-face communication are completely intertwined and must work together for the greater good in a modern business climate.
The Innovative Communicator
By Miti Ampoma
Paperback 6x9, retail price: $14.99
Hardcover 6x9, retail price: $30.95
E-book, retail price: $3.99
Available at www.amazon.com and www.barnesandnoble.com .
About the author
Miti Ampoma is an award winning independent public relations and communication specialist with extensive experience in the private and public sectors. She leads major communication programs in FTSE 100 companies, large banks and corporate institutions. Miti was made a Fellow of the Chartered Institute of Public Relations (CIPR) in 2010 for her services to the Institute and the public relations profession. Prior to becoming a PR communication consultant, she worked as a television reporter, producer and director for the BBC, ITV and Channel 4. Miti also spent time as a parliamentary researcher in the British parliament at the House of Commons.