MERCHBOX In A Digital Era, Can Music Discovery Remain Tangible?
By Mel Fabrikant Thursday, February 28, 2013, 05:04 AM EST
Merchbox is a new subscription service with a simple mission: to shine a light on new music through tangible delivery. Each month, members receive a personalized box at their doorstep full of music, gear and other goodies, catered to the subscribers' individual taste. The service has grown exponentially since inception, delivering over 2,000 boxes in its first two months. Take a peek at what comes in a typical Merchbox here, http://bit.ly/X6Yqw9 . Learn more information and sign up here: http://www.merch-box.com .
Merchbox was launched in early December by Mike Frankel as an experiment. "I missed having stuff. Although I appreciate the convenience of digital delivery, nothing beats the experience of tearing off the shrink wrap, taking in the artwork, and losing yourself in a full album," says Frankel. "Merchbox encourages you to think back to a time before everything you listened to was encoded in 0's and 1's." Frankel's other gigs include helping Entourage actor Adrian Grenier run his Brooklyn-based recording studio, Wreckroom Records, and running his own MP3-giveaway blog, FreeIndie.com. In their own way, all three projects aid Frankel's vision of bringing together budding musicians and new listeners by making their music widely accessible.
Here's how it works:
1) Sign up at http://www.merch-box.com.
2) Answer a quick survey to give the Merchbox team an idea of your interests.
3) Using a complex algorithm (their brains), the Merchbox team will send a monthly package that is tailored to the subscriber's taste.
The team has quickly grown, employing musicians who are between tours to aide in fulfillment. In two short months, Merchbox has earned over 1,000 subscribers, and sent out over 2,000 boxes. Merchbox HQ is based out of Columbia Business School Labs, a startup incubator in Tribeca. Check out Frankel's interview with MTV Act here, http://bit.ly/X708h1