GOP Seeks ‘Messengers’ To Hispanics; Point Man Lays Out Work To Be Done
By Mel Fabrikant Thursday, March 07, 2013, 11:14 AM EST
By Seth McLaughlin
The Washington Times
In the wake of the 2012 election, the Republican Party needs to recruit new messengers in the states to reach out to Hispanic voters, recruit minority candidates and carry the party’s message of limited government to “a community that is understandably skeptical,” the GOP’s point man for bolstering the party at the state level said in an interview Tuesday.
J. Christopher Jankowski, president of the Republican State Leadership Committee (RSLC), said the election showed the party badly needs to broaden its appeal among Hispanic voters on both the national and state levels, and “shamelessly” promote the Hispanics within its ranks.
“We believe that the right messenger can break through and can be heard on our platform, our principles,” Mr. Jankowski told editors and reporters of The Washington Times.
As part of that effort, Mr. Jankowski said the RSLC has tapped Govs. Susana Martinez of New Mexico and Brian Sandoval of Nevada — two of the party’s most high-profile Hispanic leaders — to lead the group’s “Future Majority Caucus,” which aims to pull more women and minority voters into the GOP fold with a focus on down-ballot races.
“We believe that it is an amazing dynamic when you hear Gov. Martinez talk about issues facing the Hispanic community in New Mexico vs. me,” Mr. Jankowski said. “We may say the same thing, but she has credibility, and it is just that affinity connection that people have with someone from their own community.”
The new outreach effort will be overseen by RSLC Chairman Ed Gillespie, who served as a top adviser on Mitt Romney’s unsuccessful 2012 presidential campaign.