Smashburger Brings Back Mint Oreo Shake For St. Patricks Day
By Mel Fabrikant Thursday, March 14, 2013, 08:15 PM EDT
Better Burger Chain’s Latest Häagen-Dazs® Shake Available for a Limited Time Only
Smashburger, the rapidly expanding better burger restaurant, introduced today its newest shake to satisfy consumer taste buds – the Mint Oreo shake – available in restaurants for a limited time only. This hand-spun Häagen-Dazs® shake will combine the premium Häagen-Dazs® ice cream blended with fresh mint flavor and Oreo cookies, which is sure to provide a cool treat to pair with one of Smashburger’s premium burgers or chicken sandwiches.
The inspiration behind the tasty addition to the menu comes from Tom Ryan, Founder and Chief Concept Officer wanting to give customers a refreshing treat to welcome the spring season and celebrate St. Patrick’s Day with a flavorful green-hued shake flavor that combines a cool crisp flavor with a chocolate blend.
The Mint Oreo shake is available through end of June and is one of the many shake options available at Smashburger restaurants nationwide. In conjunction with this delicious limited time offering, Smashburger invites guests to enroll in the Smashclub email program and to check out the company’s Facebook page to receive news, offers, and updates on newest products and offerings.
"One of the things our guests love most about Smashburger is our Häagen-Dazs® hand-spun shakes. Customers truly appreciate that we value having a premium ice cream brand like Häagen-Dazs® and offer multiple flavors to pair with their meal,” said Tom Ryan, Founder and Chief Concept Officer for Smashburger. “Our burgers and chicken sandwiches are premium and we wanted nothing less for our shakes. What a better way to top off their meal with a thick and creamy indulgent Häagen-Dazs® shake made with Vanilla bean ice cream and the classic taste of chocolate Oreo cookies with a crisp taste of mint.”
Smashburger’s menu features a variety of customized recipes featuring nationwide favorites as well as regionally inspired burgers that Smashburger creates to fit the taste preferences of the local market. The menu also allows guests to build their own recipe, thanks to its “Create Your Own” offering that makes for a truly customized experience.
Each Smashburger starts with 100 percent fresh, never frozen, Certified Angus Beef that is smashed on a 400-degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the juicy burger is served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries. The restaurant also serves a selection of alcoholic and non-alcoholic beverages including local craft beers and hand-spun Häagen-Dazs® shakes.
Smashburger is America’s fastest growing, fast casual “better burger” restaurant with more than 200 corporate and franchise restaurants operating in 29 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies INC’s #9 Hire Power Award winner, and is regularly voted “best burger’ in cities all around the world. To learn more, visit www.smashburger.com.
About Consumer Capital Partners
Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com .