Twynham’s Training Boosted By High5 Sports Nutrition
By Mel Fabrikant Monday, April 29, 2013, 09:18 AM EDT
High5 Sports Nutrition has become the latest high-profile company to partner with up-and-coming British racing driver Cameron Twynham ahead of the European F3 Open’s season curtain raiser at Paul Ricard this weekend. The 17-year-old from Market Harborough has been using High5’s products, which include specialist electrolyte sports drinks, protein shakes and energy bars, as part of an intense pre-season fitness regime. That will continue to be the case at circuits across Europe this year where High5 will play an integral role in his pre-race preparation and post-performance recovery.
The appointment of Twynham as one of its brand ambassadors continues High5’s expansion into the motorsport market. Cameron is the first single-seater driver to join its roster.
Unlike many similar companies, High5 is run by athletes for athletes. Established in the UK 19 years ago, its products have been tested and honed at some of the world’s biggest and most strenuous sporting events. Continuously pushing the boundaries of advanced sports nutrition, High5 can claim many world firsts among its list of achievements and is recognised as one of the industry’s leading innovators. Like Twynham, it also maintains a stringent drugs-free philosophy.
It’s that level of experience and expertise that Twynham believes can make all the difference in his battle for this year’s Coppa Class crown.
“I’ve been a big fan of High5’s products for a few years now but really began to feel their benefit during the winter when we stepped up our training in preparation for the demands of Formula 3,” explained Cameron. “They certainly enhance my work-rate, allow me to dig that bit deeper and make a big difference in recovery. That’s especially true of their hydration tablets that I use after getting out of the car. We’ve been in talks for a while so it’s fantastic to have signed something before the season starts in France this weekend. As a racing driver I’m always searching for that all-important edge, and in High5 I have found just that.”
Matt Hall, High5’s National Sales Manager, added: “Cameron is a fantastic athlete and we’re delighted to partner with him this season. As with most sports, the correct nutrition is important to peak performance in motorsport and High5 will ensure that Cameron has access to the best products to help him achieve his goals. Working with elite athletes provides us with important feedback to improve our products for everyone.”
Lights go out on the first of this season’s European F3 Open races at 15:00 local time on Saturday.
For more information on High5 Sports Nutrition please visit www.highfive.co.uk