Smashburger Announces “Burgers” Eat Free On May 28
By Mel Fabrikant Thursday, May 02, 2013, 03:52 PM EDT
Smashburger Locations Around the Country to Give Free Burgers to “Burgers” on National Burger Day
Smashburger, America’s fastest growing, fast casual “better burger” restaurant, today announced that in celebration of National Burger Day on May 28 it will give away a FREE Classic Smash™ nationwide to anyone with the last name “Burger,” or variations thereof.
According to WhitePages.com, there are approximately 21,687 people in the United States with the last name “Burger” and 1,530 named “Hamburger.” Either way, burger lovers with variations of “Burger” – or Berger, Weinberger, Rosenberger, etc. – in their names will receive one FREE Classic Smash™ in recognition of the holiday that celebrates America’s favorite food. This offer is valid for redemption at all Smashburger locations in the United States. Proof of last name is required (i.e. valid driver’s license, passport or picture ID). Limit one Classic Smash per ID.
“Burgers are an iconic American food. We’ve been eating them for generations and burgers are America’s favorite food,” said Tom Ryan, Founder of Smashburger. “But just in the last five years or so, we have seen an explosion in people’s interest to eat higher quality burgers than the typical fast food fare. And with the average person eating 43 hamburgers per year, there is cause for celebration of a national holiday or “National Burger Day.”
“We just opened our 200th restaurant last month and now we are in four international countries,” said David Prokupek, president and CEO of Smashburger. “We saw the consumer trend in demand for quality burgers in the fast casual segment a few years ago. Our timing to introduce Smashburger couldn’t have been better.” Opening its first restaurant in 2007, Smashburger came on the scene and now reports that growth and demand in this better burger segment has never been stronger. “We see a lot of runway ahead for more growth as people catch on that there is a better way to eat burger,” added Prokupek.
At Smashburger, the secret is in the smash. It starts with 100-percent – fresh, never frozen, Certified Angus Beef that is smashed on a 400 degree flat grill to sear in its juicy flavor. To further the “better burger” experience, its delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, cheeses and highest-quality condiments. Smashburger’s juicy burgers are served alongside its hand-spun Häagen-Dazs® shakes, local craft beers, tempting sides and regional menu items created to please the palate.
Smashburger’s signature recipes and Create Your Own burgers are smashed fresh, served delicious every time. More than just burgers, customers can also enjoy a selection of tender marinated grilled chicken sandwiches, fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, haystack onions, and veggie frites (flash-fried carrot sticks and green beans).
Smashburger is America’s fastest growing, fast casual “better burger” restaurant with 200 corporate and franchise restaurants operating in 29 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies INC’s #9 Hire Power Award winner, and is regularly voted “best burger’ in cities all around the world. To learn more, visit www.smashburger.com.
About Consumer Capital Partners
Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com .