Alex’s Lemonade Stand Foundation Teams Up With Applebee’s Neighborhood Grill & Bar®
By Mel Fabrikant Tuesday, June 25 2013 @ 05:51 AM EDT
Effort to Top $5 Million in Total Funds Raised Takes Place during July
Twelve years ago, Alex’s Lemonade Stand Foundation (ALSF) grew from the front yard of 4-year old cancer patient Alexandra “Alex” Scott to become one of the nation’s leading philanthropic organizations in support of pediatric cancer research.
2013 marks the ninth consecutive year that Applebee’s franchisees have supported Alex's Lemonade Stand Foundation. Applebee's is thrilled to announce a record $500,000 in fundraising proceeds generated in 2012 and over $3.2 million raised since 2005.
This year, more than 700 restaurants nationwide, including Applebee’s in (Paramus) will raise funds to help cure pediatric cancer with a goal of reaching the $5 million mark in funds raised.
Participating Applebee’s in New Jersey will raise funds throughout July in support of ALSF by donating $.25 from each lemonade sold (all varieties) through their Summer Squeeze® promotion to Alex's Lemonade Stand Foundation.
Applebee’s guests will also have an opportunity to donate to ALSF through the purchase of paper lemons to be displayed on the restaurants’ walls in support of childhood cancer research.
“Doherty Enterprises and Applebee’s partnerships with Alex’s Lemonade Stand are extremely important to our organization and our neighborhood communities,” said Ed Doherty, Chairman and Chief Executive Officer of Doherty Enterprises a participating Applebee’s franchise organization.
Alex’s Lemonade Stand Foundation focuses on encouraging and empowering others, especially children, to raise money and awareness of childhood cancer research for treatments and cures.
About Alex’s Lemonade Stand
Alexandra "Alex" Scott was born on January 18, 1996 and was diagnosed with childhood cancer just before her first birthday. At age four, she told her parents she wanted to set up a front-yard lemonade stand and give the money raised to doctors to help them find a cure. Her first “Alex’s Lemonade Stand,” held with the help of her older brother Patrick, raised an astonishing $2,000 in one day. While bravely fighting cancer herself, Alex continued to set up lemonade stands every year. In 2004, when Alex passed away at the age of eight, her stand and inspiration had raised more than $1 million towards finding a cure for the disease that took her life. Alex’s Lemonade Stand Foundation was started by her parents in 2005 to continue the work that Alex had begun. Their mission is simple: to raise money for and awareness of childhood cancer causes—especially research into new treatments and cures—and to encourage and empower others, especially children, to get involved and make a difference for children with cancer.
Applebee’s (www.applebees.com ) is the world’s largest casual dining chain, with approximately 2,000 locations in 49 states, 15 countries and one U.S. territory. Based in Kansas City, Mo., Applebee’s takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE: DIN) brand, and is franchised and operated by Applebee’s Services, Inc. and its affiliates.
Applebee’s New Jersey Locations
Bergen County: Garfield, Hackensack, Northvale, Paramus Essex County: Newark Union County: Linden, Union (2 Locations), Elizabeth Hudson County: Jersey City, Kearny, North Bergen Passaic County: Clifton, Totowa Morris County: Butler, Dover, East Hanover, Flanders (Mt. Olive), Parsippany Warren County: Hackettstown, Phillipsburg Hunterdon County: Flemington Somerset County: Bridgewater, Hillsborough Middlesex County: Woodbridge, Edison, Milltown, Piscataway Sussex County: Newton Ocean County: Brick, Forked River (Lacey), Manahawkin, Manchester, Toms River Monmouth County: Howell, Manalapan, Wall, Tinton Falls, Ocean Township, Middletown
About Doherty Enterprises, Inc.
Doherty Enterprises, Inc. was established in 1985 and is the 10th largest franchisee in the United States, operating five restaurant concepts including: Applebee’s Neighborhood Grill & Bar, Panera Bread, Chevys Fresh Mex, and two of their own concepts, The Shannon Rose Irish Pub and Spuntino Wine Bar and Italian Tapas. To date, Doherty Enterprises owns and operates 100 restaurants in northern and central New Jersey, Long Island, Queens, Brooklyn and Staten Island. The Doherty vision is to be the “Best Food Service Company in the Tri-State Area” and its mission is to “Wow Every Guest Every Time, Wow Our People, Wow Our Communities and Wow Our Suppliers.” (www.DohertyInc.com)