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Smashburger Pulls Back Curtain on Secret Menu with Addition of Peanut Butter & Jelly Shake

Better Burger Chain Adds Häagen-Dazs® Shake in Honor of National Ice Cream Month

Smashburger, the rapidly expanding better burger restaurant concept, today unveiled its newest Häagen-Dazs® shake, the Peanut Butter & Jelly, plucked directly from its secret menu of items created by guests themselves.  This hand-spun shake combines premium Häagen-Dazs vanilla ice cream blended with strawberry syrup and crushed Nutter Butter Cookies to create an authentic peanut butter and jelly blend with every savory sip.  The Peanut Butter & Jelly shake is available from July 1 through September 30, 2013.


“In honor of National Ice Cream Month this July we are pleased to introduce our newest shake inspired by the true American classic, the Peanut Butter and Jelly,” commented Tom Ryan, Founder and Chief Concept Officer for Smashburger.  “Our customers have been coming up with secret menu items for several years and the Peanut Butter and Jelly shake has become a favorite.  What better time than summer to reinvent the classic in the form of a rich and creamy hand-spun treat that can be enjoyed at all times of day.”

Smashburger’s signature recipes and Create Your Own burgers are smashed fresh, served delicious every time.  More than just burgers, customers can also enjoy a selection of tender marinated grilled chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, haystack onions, and veggie frites (flash-fried and seasoned carrot sticks and green beans).  The menu includes regional favorites like the New Jersey Smashburger – 100-percent Certified Angus Beef burger topped with applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun. Its Best’s Hot Dogs are made with New Jersey’s famous Best’s Beef brand hot dogs, and are available in a regional version – the Jersey Dog topped with sauerkraut and spicy brown mustard.

Smashburger has 13 locations currently open throughout Northern New Jersey including Clifton, East Hanover, Florham Park, Hackensack, Montclair/Glen Ridge, Morris Plains, Newark Liberty International Airport (Terminal C), New Providence, Paramus, Parsippany, Ramsey, East Brunswick and recently opened North Brunswick.  For more information on Smashburger, visit www.smashburger.com .

About Smashburger
Smashburger is America’s fastest growing, fast casual “better burger” restaurant with more than 208 corporate and franchise restaurants operating in 29 states and in four international countries.  The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Häagen-Dazs shakes, Smashburger has modernized the way people think about burgers.  Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies, INC’s #9 Hire Power Award winner, and is regularly voted “best burger” in cities all around the world.  To learn more, visit www.smashburger.com .

About Mascott Corporation
Mascott Corporation, based in Hillside, NJ, has owned and operated restaurants across the state for more than 20 years. The company currently operates more than a dozen restaurants operating under six different brands. The restaurants include Markers Restaurant, an upscale casual American Grille, located in Jersey City, NJ and the adjacent Markers Express, as well as franchised concepts including Smashburger, Cinnabon World Famous Cinnamon Rolls, Seattle’s Best Coffee, and Carvel Ice Cream.

About Consumer Capital Partners
Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands.  Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com .

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