Ikea Unveils 2014 Catalog With A Focus On Design Ideas & Solutions To Help Families Make “All Moments Count” At Home
By Mel Fabrikant Saturday, July 20, 2013, 10:33 AM EDT
In Addition to New Products, the New Catalog Includes Inspiration for Families to Make the Home a Space to Share Everyday Tasks, Creativity and Causes
IKEA, the Life Improvement Store, announced today that the new 2014 IKEA U.S. catalog will be available to the public starting this August. Themed “All Moments Count,” this year’s catalog is filled with design inspiration and solutions for every area of the home to help families make the most of their time spent together. Out of everyday moments – such as cooking a meal or lying on the couch - come the memories that are cherished for a lifetime. IKEA offers solutions to help families make the most of their space to create these special moments every day. Additionally, for further inspiration, the public can download the free 2014 IKEA catalog app (available to consumers July 25!), which has been upgraded with new interactive features, including augmented reality and a video gallery.
“IKEA has a lot of knowledge about families and their needs and dreams,” says Marty Marston, Product Public Relations, IKEA U.S. “What we have learned is that, simply put, families want to spend time together. It’s a wish that doesn’t come with any requirements – it’s just about enjoying each other’s company. We are pleased to share home design ideas and solutions that help you organize and simplify your home, so you can focus on making every moment count.”
In the 2014 catalog, readers will learn more about how IKEA can play a part in creating special moments every day, and not just on special occasions:
• SHARING EVERYDAY TASKS: It’s the simple, daily tasks that make families grow together – it could be making dinner together, writing out a shopping list, baking or folding laundry. IKEA can help you organize and simplify your home to make the most of these special moments with your family. As a leader in life at home, IKEA encourages parents to let children take a bigger part in everyday life, helping to wash dishes with the assistance of the BEKVÄM stool or drawing at the HISSMON table while their parents pay the monthly bills.
• SHARING CREATIVE ACTIVITIES: Creativity needs room to grow, and what better place than in your home where the whole family can be together? Your home doesn’t need to be formal – it’s a place for adventure and play! Involve the entire family in creating a space that caters to the way you live together, whether it’s a full play room or a hideout in the corner of the living room (try the CIRKUSTÄLT children’s tent!). Rolling storage solutions such as the STUVA storage bench ensures that all members of the family can be in charge of play time – and cleaning it up! – while additions such as the VISSLA chair pad transforms a practical storage option into a combo comfy seat for reading time!
• SHARING TIME AND SPACE: In our on-the-go culture, many parents experience guilt for not having “enough” time to spend with their children. But there’s no rulebook about spending time together. What if we celebrated just doing nothing together at home? Doing nothing can mean lounging on the couch together talking or watching TV on the SODERHAMN sofa, or on the porch wrapped in a cozy LINDBY throw.
• SHARING A CAUSE: From recycling kitchen waste to taking shorter showers, there are plenty of ways around the house to show children the benefits of living sustainably every day. Showing children how to reuse and recycle with the SORTERA collection and explaining how the LEDARE LED bulb saves energy gives them valuable tools they’ll use throughout their lives.
2014 marks the 63rd anniversary of the first IKEA catalog. This year, the catalog will be available in 66 printed editions, in 30 languages and in 47 countries/territories . Consumers can request a printed copy of the 2014 catalog at www.getmy2014catalog.com , or visit www.2014digitalcatalog.com to view the digital version of the catalog online (starting July 25!).
In addition, beginning on July 25, the free IKEA catalog app for smartphones and tablets (iOS and Android) will be available for download in your phone’s app store. The app, which was downloaded by 8.5 million users worldwide last year, allows access to extended catalog content – including 3-D models, image galleries, videos and new features including augmented reality, which allows users to virtually place and view IKEA furniture in their own homes and explore a room in 360º/180º degrees (both vertical and horizontal) using the device sensors.
For additional inspiration, consumers can visit the IKEA design blog “Design by IKEA” and “Share Space,” a photo-sharing community at http://www.theshare-space.com/ . Fans can also connect with IKEA on Pinterest (https://pinterest.com/ikeausa ), Twitter (https://twitter.com/DesignByIKEA) and on Facebook (http://www.facebook.com/IKEAUSA) . Join the conversation via the hashtag #IKEACatalog.
IKEA strives to be ‘The Life Improvement Store,’ and since its 1943 founding in Sweden, has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 340 IKEA stores in 41 countries/territories, including 38 in the U.S. IKEA, the world’s leading home furnishings company, incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment. For more information, go to www.IKEA-USA.com.