Local Business Uses A Hands-On Approach To Erase Bullying
By Mel Fabrikant Saturday, August 31, 2013, 06:35 PM EDT
It’s time to go back to school, but for some students it can be a stressful time of year due to the harsh words and actions of others. In light of this, LUSH Cosmetics is asking the public to come down to its Garden State Plaza and Short Hills Mall locations starting August 31st to literally “erase bullying” by engaging with an interactive window art installation and sign an online pledge to treat others with dignity and respect by way of campaign partner Charter for Compassion.
This window is the work of Vancouver-based artist, Bryce Evans, and is an adaptation of his powerful art piece against bullying. It is part of The One Project, and was inspired by a friend’s experience with bullying, bringing to life hurtful words in a larger-than-life format. Eye-opening words and phrases, selected based on Bryce’s conversations with individuals about the worst names they have been called, will be displayed in a mural on the windows of LUSH shops for two weeks to illustrate the terrible reality that many face every day. The public is invited to interact with the window by erasing (whiting out) specific words that have meaning or have impacted them. The act of whiting out the words symbolizes that the solution to erasing bullying is in our hands.
LUSH cares deeply about the environment, animal and human rights, especially the rights and well-being of its employees. This campaign was set into motion by the experiences of Sina Kamran, an employee at LUSH Square One Mall in Mississauga, ON. As someone who experienced bullying first-hand, Sina wants to shed light on this issue and spark discussion, and LUSH has given him a chance to see his vision realized.
“I wanted to execute this campaign because I feel that bullying is an issue that’s been overlooked and severely sugar-coated for far too long,” says Sina Kamran, floor leader LUSH Cosmetics Square One Mall. “I look forward to educating customers and helping to change the way people perceive and understand bullying.”
At all North American LUSH locations, customers have the option to purchase a Charity Pot hand and body lotion featuring LUSH’s campaign partner, Charter for Compassion, with sales going to help further their work of inspiring everyone to live more compassionately.
“In an effort to spread the message of compassion across the world, we are excited to partner with LUSH for this deeply meaningful campaign,” says Jon Ramer, co-founder of Compassionate Seattle, a branch of the Charter for Compassion. “Treating others the way we would like to be treated makes a strong statement for how the world can better work together and in effect, erase bullying.”
For more information on the campaign please visit www.lushusa.com/erasebullying , follow the campaign on social media: Twitter and Instagram @lushcosmetics #erasebullying and LUSH Cosmetics on Facebook.
For more information on Bryce Evans and The One Project visit www.theoneproject.ca , follow The One Project on Twitter @theoneproj, Instagram @theoneproject and The One Project on Facebook.
For more information on LUSH’s campaign partner please visit: http://charterforcompassion.org/ , follow Charter for Compassion on Twitter @TheCharter.