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L.L.Bean Celebrates Grand Opening of its Newest Retail Store in Freehold, New Jersey

Three-day grand opening celebration at Freehold Raceway Mall to include giveaways, seminars, clinics, the famous Bootmobile, free on-water kayaking and stand-up paddleboarding courses, family activities and more

Internationally known outdoor retailer L.L.Bean, best known for its Bean Boot and 100% satisfaction guarantee is pleased to celebrate the grand opening of its newest retail store in Freehold, New Jersey, Friday, September 20 through Sunday, September 22. Everyone is invited to the three-day event featuring giveaways, seminars, free on-water kayaking and stand-up paddleboarding lessons, a variety of family activities and more.


• Friday: Free L.L.Bean Gift Card worth up to $500 to the first 200 customers—doors open at 9:00 a.m.
• Saturday: Kayak package giveaway worth up to $500 to five lucky winners
• Sunday: Boat and Tote giveaway to the first 100 customers
• Friday, Saturday and Sunday: L.L.Bean Boot giveaway--guess how many boots are inside a giant display case and win Bean Boots for the whole family

Experts from L.L.Bean’s Outdoor Discovery Schools will offer free on-water kayaking and stand-up paddleboarding courses on Friday, Saturday and Sunday, plus there will be a wide variety of demonstrations and clinics on everything from tying flies, camping, navigation, knot tying and more.

“The Monmouth County area has a terrific array of outdoor recreational opportunities. Having one of our retail stores here will give our customers the chance to be outfitted in the very best, most appropriate gear and apparel for their adventures,” said Ken Kacere, senior vice-president and general manager of retail at L.L.Bean. “Customers will also receive expert advice from our Outdoor Discovery Schools, through a variety of seminars, clinics, and hands-on activities.”

There will also be a live birds of prey exhibit featuring falcons, hawks and owls. Folks can also have their photo taken with L.L.Bean’s famous Bootmobile, a mobile version of L.L.Bean’s first and most iconic product, the L.L.Bean Boot. This unique bio-diesel-fueled vehicle is 13-feet high, over 20-feet long and if it were a real boot, it would be a size 747.

This will be L.L.Bean’s 3rd retail store in New Jersey, with locations currently in Marlton and Paramus. For more information about the grand opening weekend and the store, please visit http://www.llbean.com/freehold .

About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel.  Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built--a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year.  L.L.Bean can be found worldwide at llbean.com.  Join L.L.Bean on Facebook, Twitter and YouTube.

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