City Girl Meets Country in New York Entreprenuers' Lingerie Line
By Mel Fabrikant Friday, September 20, 2013, 11:25 AM EDT
Inspired by the girl who is country at heart, New Yorker Kate Liegey wanted to take the idea of women’s lingerie to another level with the creation of her own line, Vintage Heartland. The line includes lingerie, sleepwear and apparel and is targeted at the everyday girl next door. True to it’s description, customers can expect to see a whole different type of lingerie catalogue in their mailbox.
“I grew up in the country, to me there is just something so romantic and classic about the entire country scene, including the way the women dress” said Liegey founder of Vintage Heartland. “I wanted to explore that and take the stereotypical idea of lingerie and flip it on its head. My goal was to create something completely different and inspiring.”
Liegey originally from the south, also wanted to pay a tribute to her hometown roots. “In my day-to-day work life, I split my time between Nashville and New York City, I’m constantly inspired by both towns, and wanted to combine my love for both into one line,” said Liegey. “I’m equally city girl as I am country. If you look at our designs, everything from country music, the lifestyle and the vintage undertones are reflected in its aesthetic. But you’ll also notice our pieces are ones you can wear everyday, making it practical and fun for the city girl too.”
In addition to launching Vintage Heartland, Liegey's background includes developing lingerie and sportswear for major fashion houses such as Ralph Lauren and Tommy Hilfiger. She also has been the project manager for several celebrity lingerie labels throughout her career.
Beyond creating flirty and fun pieces, Vintage Heartland also prides itself on their hometown values. The company purposely seeks out models that have a natural look with the belief that beauty is what you are born with - curves and all. “We wanted to see women who were fresh and wholesome in our catalogues and apparel,” said Liegey.
Vintage Heartland has also made it their mission to give back to the farming community. The company donates a portion of its proceeds to the “No Farms- No Food” campaign in conjunction with the American Farmland Trust. All of the company’s catalogue and marketing videos are also shot on a working sustainable farm.
So what holds next for Kate and Vintage Heartland? “My goal is really to continue to build out the brand both in New York and down south in Nashville,” said Liegey. “A store in Nashville is in the works and we are really working to promote the brand and its hometown values and charitable mission.”
For more information on Vintage Heartlands please visit their soon-to-be launched website www.vintageheartland.com on November 15th. In the meantime, you can also visit the company’s wholesale website at monkeynmiddle.com/vintagheartland .