Coming off the heels of summer, the Association of Personal Photo Organizers experiences explosive growth in the third quarter, quadrupling membership in June, July and August. It continues to rapidly expand as it steps into the holiday season, meeting the need of the emerging photo-life management industry and in turn providing new careers for hundreds of people.
“We are essentially creating a new industry to meet the growing need people have in managing their digital life,” says Cathi Nelson, Founder of APPO. “We have been adding new members at a record pace, as people who are looking for a meaningful career, turn to this new profession.”
New careers in this industry are being formed because people no longer manage the task of organizing their photos on their own. They have now become paralyzed and overwhelmed by the sheer volume of photos they are taking. The result is people are doing nothing with their photos, which has led to numerous photo-related companies going out of business.
Today people need assistance in managing their digital life and they are turning to APPO, the only organization that has been formed to meet this need, to find certified personal photo organizers to help them.
“I have always been passionate about photos but knew little about the photo organizing industry,” says Janet Blunt, Owner of www.MyPhotoPeace.com. “APPO was the resource I needed to give me the confidence to launch a new business in an emerging market. Finally, I get to be an entrepreneur.”
APPO has been a savior for these new businesses. It was created to establish guidelines, a code of ethics, training and support to the hundreds of individuals passionate about photos and stories and looking to start a career helping people.
“All successful business occurs when you can offer a solution to a need,” says Cathi. “There was a time when no one had heard of personal trainers; we are the personal trainers of the future but in photo-life management.”