JK Group Expands Team with Strategic New Hires
By Mel Fabrikant Monday, October 07, 2013, 02:34 PM EDT
- Hesha Patel and Angel Obregon to Guide Company’s Marketing and Creative Efforts during Period of Continued Strong Growth -
JK Group, the leading provider of integrated software and services for corporate philanthropy and social responsibility, today announced the expansion of its team with the addition of marketing and creative professionals Hesha Patel and Angel Obregon. As the company continues to grow, these two newest members of JK Group will play an integral role in the company’s ability to attract new business and extend its industry-leading solutions to new markets.
A seasoned marketing professional with strong business acumen and a proven record of leading successful marketing programs, Hesha Patel has joined JK Group as director of Marketing. In this position, she leverages her extensive experience to manage all marketing initiatives, working closely with Sales and Business Development to drive revenue and raise awareness of the company’s innovative corporate philanthropic solutions. Prior to this role, Patel served as director of Marketing for Activu, where she assumed all marketing responsibilities, including setting budgets, executing the marketing plan and measuring the effectiveness of the programs. She previously held a number of high-level marketing positions with organizations including Billtrust, CGS and UTStarcom. Patel received a Bachelor of Science degree in Computer Information Science from the New Jersey Institute of Technology as well as an MBA in Marketing from Rutgers University.
Angel Obregon, JK Group’s new creative director, has an extensive career in designing compelling user experiences for software products and executing the strategic vision for several leading organizations. He is currently responsible for leading the user interface design and optimization of the company’s products. A highly tactical and creative professional, he has more than 15 years of experience partnering with business clients and developers to lead creative teams to successful results. Obregon most recently served as creative director for Audible.com, in which he supervised brand strategy and guidelines, developed mobile UI/UX wireframes and visual designs and created print, web, interactive, mobile and outdoor campaigns. Obregon holds a Bachelor of Science degree in Marketing from Seton Hall University.
The addition of these two marketing and creative design experts will help JK Group to further promote the importance of corporate philanthropy through its innovative, user-friendly software solutions and highlight how the company can help organizations of any size develop and manage their employee giving and volunteer programs. As JK Group is committed to providing the industry’s most innovative and comprehensive products and services to its clients, the addition of Patel and Obregon to the JK Group team provides strategic skills and experience to further these objectives.
“With our company well positioned for continued growth, it is essential that we have the best resources in place to execute on our vision and extend our capabilities,” said Robert Farina, CEO of JK Group. “I am pleased to welcome Hesha and Angel to our team, as their expertise will be crucial in enhancing our leading corporate social responsibility software, highlighting their benefits to new clients and helping to further expand our business.”
About JK Group, Inc.
For over 20 years, JK Group has been the innovator in corporate philanthropic and social responsibility programs. Hundreds of leading global corporations rely on JK’s technology and services to support both domestic and international giving programs, facilitating over $1 billion in contributions each year. The company is a leader in providing solutions for matching gifts, volunteer and event management, employee giving campaigns, grants administration, PAC programs and disaster relief. For more information, please visit www.JK-Group.com .