Shopping on Smartphones: San Franciscans Do It at Work, Los Angelenos at the Doctor’s Office, New Yorkers during Dinner
By Mel Fabrikant Thursday, October 10, 2013, 04:24 PM EDT
SOASTA® Inc., the leader in cloud and mobile testing, today announced the results of its recent survey of smartphone users in major American cities, which highlighted the growing popularity of mobile shopping apps that let people shop during dinner, at the doctor’s office, out on a date, and even while attending funerals.
SOASTA’s survey, conducted by Harris Interactive, asked people in 10 cities if they had ever shopped on their smartphones. 63% of all respondents had, with San Francisco having the most smartphone shoppers. Statistics for each city were as follows:
San Francisco 75%
Washington D.C. 68%
New York 67%
Los Angeles 66%
Dallas-Ft. Worth 65%
Many respondents in SOASTA’s survey shopped on their smartphones whether at work or at play. The most common time for shopping was during a meal (23%). Leading the way at 31% were smartphone users in Los Angeles and New York City, while users in Dallas (16%) and Houston (9%) showed the most table manners. 20% of smartphone owners shopped while waiting at the doctor’s office, the most being in Los Angeles (29%), San Francisco (26%), and New York (22%). Those least inclined to shop in waiting rooms were users in Atlanta (16%), Philadelphia (15%), and Chicago (12%).
At the workplace, 10% of all respondents shopped during a meeting and 10% shopped while on a conference call. Smartphone users in San Francisco were far and away the “winners” in this category—20% had shopped during a conference call and 23% during a meeting. Smartphone users in Houston were most courteous to their co-workers during a conference call only 3% shopping, and those in Atlanta and D.C. (both 4%) the most respectful of co-workers’ attention during meetings.
According to the survey, respondents also shopped at somewhat awkward or inopportune times, such as listening to a spouse discuss work (7%), listening to co-workers speak about their children (5%), driving a car (4%), on a date (4%), and watching a romantic movie with a spouse or partner (4%). In fact, 2% of them had shopped on their smartphones during a funeral service. Users in Boston had shopped most while on dates (11%) and “watching” romantic films (9%), Dallasites led for shopping while driving (9%), and New Yorkers led the dubious funeral category by a wide margin, with 6% of its smartphone owners admitting to doing so.
SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com .
Harris Interactive Survey Methodology
This survey was conducted online by Harris Interactive on behalf of SOASTA within the United States between August 21 and 27, 2013 among 2,036 adults (aged 18 and over) in the top 10 U.S. markets (202 in Los Angeles, CA; 203 in San Francisco, CA; 204 in Dallas/Fort Worth, TX; 204 in Houston, TX; 202 in Atlanta, GA; 205 in Chicago, IL; 206 in the NYC Metro area, NY; 203 in Boston, MA; 203 in Washington, D.C. and 204 in Philadelphia, PA). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Where appropriate, these data were also weighted to reflect the composition of the adult online population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.