NESPRESSO AND ILLY LET CONSUMERS “RECYCLE AT RETAIL”
Consumers Now Have A Way to Keep Coffee Capsules Out of Landfills
TRENTON, N.J., – Coffee drinkers with single-serve Nespresso or illy iperEspresso machines now have a way to keep their used coffee capsules out of the local landfill. Sur La Table stores nationwide have recycling receptacles for both brands, while Williams-Sonoma accepts Nespresso at select locations. All capsules are sent to recycling pioneer TerraCycle where the leftover coffee inside the capsules will be sent to an industrial composting facility while the actual packaging from the capsule will be recycled into a variety of new products.
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With estimates showing that almost 5 billion coffee capsules are sold every year in the United States alone, this relatively new method of coffee brewing has become a permanent part of the industry landscape.
“Since curbside recycling is not an option for the capsules, it is great that illy and Nespresso have worked with their key retail accounts to give consumers a way to recycle the used capsules where they purchase new ones,” said TerraCycle CEO Tom Szaky. “It’s extremely important to consider the environmental impact of our daily coffee habits and make a difference where you can.”
Further evidence suggests that consumer preference for single-serve coffee will only continue to grow. According to the NPD Group, during 2012, 46% of the dollars spent on coffee or espresso machines went to single-serve systems.
In addition to the retail recycling option, Nespresso consumers can send their used capsules directly to TerraCycle by joining the Nespresso Brigade on www.terracycle.com. Illy consumers can recycle directly through illy by using the pre-paid return shipping label provided to them when their capsule orders are shipped out.
Based in Trieste, Italy, illycaffé produces and markets a unique blend of coffee under a single brand. Illy buys green Arabica coffee of the highest quality directly from the growers through partnerships based on the mutual creation of value. Illy considers respect for the environment and people that nurture coffee a fundamental part of doing business -- in evidence every day for 20 years across Central America, South America, India and Africa. It is expressed through Università del Caffè ("University of Coffee") which provides hands-on instruction at no cost to coffee growers who meet its quality standards. And it is recognized by independent arbiters like DNV (Det Norske Veritas), which in 2011 conferred its first-ever global Responsible Supply Chain Process Certification to illy in recognition of sustainability in every aspect of its coffee sourcing, particularly the ethical, long-term direct relationships with coffee growers. In 2013, the Ethisphere Institute honored illy as one of the World’s Most Ethical Companies. More than six million cups of illy coffee are enjoyed every day in more than140 countries. Visit www.illy.com to learn more.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8000 employees. In 2012, it operated a global retail network of 300 exclusive boutiques. www.nestle-nespresso.com
TerraCycle, Inc. is an international upcycling and recycling company that takes difficult-to recycle-packaging and turns it into affordable, innovative products. Founded in 2001, TerraCycle is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with more than 40 major brands in the U.S. and around the world to collect used packaging and products that would otherwise be destined for landfills. It repurposes that waste into new, innovative materials and products that are available online and through major retailers. The waste is collected through TerraCycle’s Brigade programs, which are free fundraisers that pay for every piece of waste collected and returned. It has already kept more than two billion pieces of trash from going to landfills, and with its partners, donated more than $5 million to charity. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit www.terracycle.com.