The Advantages of Twitter to Every Modern Business
By Angela Sanders Tuesday, October 29, 2013, 07:56 AM EDT
The problem that many of the modern companies deal with is far removed from the early question of whether workers must use social media at work. Having seen the far-reaching positive effect of social media to company profits and successes, the one question that should be on the minds of managers is exactly how to effectively employ social media within the place of work. One of the accessible social media that helps enhance employee’s efficiency, skills and interaction within the firm is Twitter. To learn more about Twitter and how to use it efficiently, click here.
Hiring the Best Talent
A survey by the Emerging Workforce Study discovered that 45% of employees considered that a company's presence in social media impacts their choice of a new employer. In short, the more popular the company’s social media presence is; it draws in more possible employees in return.
A firm can make the most of the personal accounts of its employees to help boost its reach in online platforms such as Twitter. This can be manifested when employees send tweets concerning the company’s current events. Compared to the company’s Twitter account alone, it will be easier to cover different online communities if all the Twitter accounts of your workers are maximized. It's through this that a lot of prospective workers will be reached and given awareness at the same time regarding the organization itself.
Giving employees the freedom in making use of their own Twitter account while at work will likely attract today’s skilled and talented individuals. Creative minds usually learn new ideas if there’s no restricted rules hanging on their back. With that, most skilled employees choose to work in a flexible working place.
Obviously, unnecessary use of social media at work is detrimental to productivity. That’s the reason why companies should very carefully evaluate how to incorporate social media at work without suffering from any rebound effects. As such, firms can better manage social media in workplace by simply making it accessible to departments that can enhance its work performances and tasks. The departments that generally benefit most from usage of social media include the sales, advertising and customer care departments.
A new study carried out by Evolv (a company that evaluates the metrics of Fortune 500 companies) discovered that the use of social media actually improves productivity among specific groups of employees. The social interaction given by sites such as Twitter provides the perfect opportunity for countless sales people to achieve greater reach with prospects. Such workers manage to close much more deals and get a greater array of leads than those who don't use social media.
Various businesses have also taken advantage of the wide reach given by Twitter by making use of their accounts as customer care platforms. The concerns, queries and complaints from customers can be conveniently handled by employees by means of social platforms. This helps in ensuring client loyalty as well as long term sales prospects for the company.
Employees who have frequent access to Twitter are much better able to detect views and opinions of the public concerning their business. Where possible, some of the misguided opinions may be corrected before they get out of control. Early recognition of such incorrect information about the company will allow brand managers to take corrective action. Therefore, the reputation of the firm is left unstained.
Twitter is also a perfect place to follow up the company’s previous clients. It provides the perfect opportunity for sales personnel to continuously keep in touch with previous customers without being obtrusive. This gives the firm greater chances of landing other sales opportunities from return clients.
Social media recognition that any employee have accomplished will also impact the organization in a positive way. Lots of people on social media would have a good perception of the businesses in which well-known professionals work. In other words, if specialists are really prominent in social media platforms, they would also spread the fame to the companies they're a part of.
Better Relationships at Work
Most modern organizations have a much more open interaction between the top management and entry level personnel. This can be further enhanced through use of social media. For instance in Twitter, it will let employees interact with sheer honesty among other workers. This will also give lower level employees a chance to point out what they want to say towards the higher level personnel within the company. This is contrary to traditional memos and emails which give less chance for entry level employees to express their unreserved opinions.
The emphasis on social interaction provided by Twitter allows employees to develop greater understanding and appreciation of one another. Moreover, workers can freely share their ideas, perspectives, and how they see life which can help them lead to far better choices. Having an awareness of these issues assists HR managers to develop methods and programs that will lead to least resistance within the organization.
Numerous firms organize team building events partly to build closer social interaction among the employees. Such social interaction can be boosted through social media. Aside from the relationship between employees in the work setting, they could also form a bond by sending tweets with each other on Twitter. This can help develop team work and cooperation within a firm.
The close interaction on Twitter between managers as well as other employees will give far better understanding of the skills and talents in the company. This is one way of collecting information that is required in deciding which employee deserves a work promotion. Nonetheless, HR managers can figure out the ideals and values of the employees which also serve as a basis for promotion.
Social media is currently an essential tool in the business operation of many organizations. It has become an indispensable item without which no business can hope to accomplish great heights of prosperity and success. By determining and utilizing the helpful aspects of social media use, both small businesses and big organizations can accomplish greater productivity and long term sustainability.
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