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Toys“R”Us® Offers Exceptional Values To Loyal Shoppers This Holiday Season

“R”Us Credit Cardholders Receive 10% Off Their In-Store Purchases Every Saturday through December 21; Benefits, Savings and Special Perks Continue for Rewards“R”Us Members throughout Holiday 2013

Toys“R”Us, Inc.  announced a series of exciting loyalty incentives shoppers can take advantage of this holiday season through its 35 million member-strong Rewards“R”Us® program, as well as expanded advantages for new and existing “R”Us® Credit Cardholders, whether shopping at Toys“R”Us® and Babies“R”Us® stores nationwide or online at Toysrus.com and Babiesrus.com. The retailer continues to bolster its loyalty incentives as it reaffirms its commitment to its most devoted customers, while also giving new shoppers compelling reasons to shop the brand.


The company’s point-based loyalty program, Rewards“R”Us, was created to thank its best and most frequent customers for their patronage and offer them additional opportunities to find great values and enjoy special services. The program will be enhanced this holiday season through three unique incentives: “R”Us Credit Card Super Saturdays, Double-Wish-ious Wednesdays and a first-ever, private pre-Black Friday incentive. While loyalty members enjoy unique perks and benefits throughout the year, in addition to accruing points for purchases – two points earned for every one dollar spent on most Toys“R”Us and Babies“R”Us purchases in-store and online* –  shoppers will delight in increasing their loyalty earnings during the months of November and December.

“All year long, we continually seek new ways to engage with and reward our most loyal customers. Especially during the holidays, our goal is to provide consumers with even more compelling reasons to shop our brand, while helping them fulfill the wishes of the children in their lives,” said Amy Avitabile, Vice President, Integrated Marketing Communications, Toys“R”Us, U.S. “Our enhanced loyalty incentives are just some of the ways we are showing our appreciation of our most faithful shoppers – both long-standing and new.”

“R”Us Credit Card Super Saturdays
Beginning November 2, and continuing every Saturday through December 21, “R”Us Credit Cardholders will be eligible to receive 10%** off their Toys“R”Us and/or Babies“R”Us purchases when they use their “R”Us Credit Card in-store. Shoppers who elect to open an account during the exclusive promotional period can also receive an additional 15%** off their purchase. Making the deal even more enticing – it is stackable with other offers – granting shoppers maximum ways to save this holiday season. Those who wish to apply for an “R”Us Credit Card can simply visit any “R”Us store nationwide or Toysrus.com/rewardsrus.

Double-Wish-ious Wednesdays
New this holiday season, Rewards“R”Us and “R”Us Credit Cardholders are eligible to earn double reward points every Wednesday in November and December (November 6 – December 25), on all in-store and online purchases at Toys“R”Us and Babies“R”Us. While Rewards“R”Us members can receive four points per dollar spent during these promotional days, those who make purchases using their “R”Us Credit Card can receive eight points per dollar*** (500 points earned = $5 in Rewards“R”Us Reward Dollars). To learn more about Double-Wish-ious Wednesdays, visit the dedicated landing page, Toysrus.com/wishesmadeeasy. 

First-Ever, Pre-Black Friday Offer
Existing Rewards“R”Us members, or those who sign up for the loyalty program before November 24, will receive a special email offer, granting them access to select Toys“R”Us  Black Friday deals beginning Wednesday, November 27. Loyalty members will not only accumulate points for their purchases, but can obtain direct access to exclusive offers in all “R”Us stores – giving them a private jump start to the holiday season. Additional details on this promotion will be announced in the coming weeks.

Ongoing Loyalty Benefits
Customers can sign up for the company’s complimentary loyalty program at any “R”Us store nationwide or at Toysrus.com/rewardsrus. Enrollment in the Rewards“R”Us program requires a valid email address in order to receive earned rewards. Rewards“R”Us members can also visit the retailer’s dedicated loyalty website, Toysrus.com/rewardsrus to keep track of their purchases and reward status, as well as find out about partner promotions and exclusive offers. Once enrolled, members can begin taking advantage of a variety of special perks and promotions, which include: 

• Safety Notifications – Members with an active email address on file will automatically receive notices if a product they purchased with their membership at an “R”Us store or online has been recalled.
• Member Shopping Events – Members will receive advance notice of exclusive in-store sales and events.
• Members Only Discounts – Members will receive discounts and special offers via periodic mailings and emails.
• Returns Made Easy – Store employees can look up any member’s transaction simply by rescanning the shopper’s card, as long as the member’s card was scanned during the original purchase. All members have to do is remember to scan their card each and every time they shop with “R”Us.****

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