The Briad Group Partners with GiftRocker to Offer Digital Gift Cards for Zinburger and CUPS Frozen Yogurt – That’s Hot ™
By Mel Fabrikant Wednesday, December 18, 2013, 04:34 PM EST
Restaurant and hospitality leader The Briad Group® announced today a partnership with GiftRocker to offer digital gift cards for Zinburger Wine & Burger Bar and CUPS Frozen Yogurt – That Hot™. The digital gift cards are available now online for both brands. Physical gift cards are also available in-store.
Digital gift cards offers customers the opportunity to purchase Zinburger or CUPS gift cards without leaving their home or office. Once purchased online, the certificate is emailed to the recipient where it can be printed or added to the their digital wallet on their iPhone or Android Passbook.
“Digital gift cards have been around for a few years, but the vast majority were offered by large companies like a Starbucks, “ said Brad Honigfeld, chief executive officer of The Briad Group. “GiftRocker specializes in providing digital gift cards and online loyalty programs for small and mid-size companies. We are pleased to offer Zinburger and CUPS customers a convenient and easy way to purchase gift cards for their family and friends.”
Through December 31, Zinburger is offering a $10 bonus card with a $50 gift card purchase. CUPS is offering a $5 bonus card with a purchase on a $10 gift card purchase. Bonus cards are available online with a digital gift card purchase and with physical cards in-store. Bonus cards are valid 1/1/14 through 2/28/14.
Since opening the East Coast’s first Zinburger in Clifton, N.J. three years ago to much fanfare, stellar reviews and packed crowds, Zinburger has developed an almost fanatical customer following who enjoy made-to-order gourmet burgers, hand-dipped shakes and floats, decedent pies and 23 wine varieties.
With six locations in New York, New Jersey and North Carolina, Zinburger plans to open additional restaurants in Boca Raton, FL; Sunrise, FL; Charlottesville, VA and Atlanta, GA in the next six month. Zinburger digital gift cards are only accepted at east coast locations (not valid in Arizona).
With 20 locations in New York, New Jersey, California and Florida, CUPS has become the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.
The Exchange, a popular Yahoo Finance blog, recently named CUPS as one of “The Most Popular Fast-Food Outlets You Haven’t Heard Of (Yet).”
For more information, visit http://zinburgereast.com or www.cupsfrozenyogurt.com .
About The Briad Group®
The Briad Group is headquartered in Livingston, N.J. and is one of the fastest growing hospitality companies in the U.S. The Briad Group’s entities are: licensed franchisees for Wendy's, T.G.I. Friday's®, Marriott, Hilton and a licensee for Zinburger Wine & Burger Bar. The Briad Group is the largest T.G.I. Friday's franchise in the U.S. The Briad Group also owns and operates CUPS Frozen Yogurt - That's Hot™, a self-serve frozen yogurt concept that is poised for explosive growth.
GiftRocker provides best in class gifting and marketing tools for extraordinary shopkeepers from its headquarters in Arlington, Virginia. GiftRocker services allow shopkeepers to interact with their customers online, over email, through social networks, mobile and using an industry first eco-friendly gift card.