K’NEX® Partners with The Goddard School® For TEACH. PLAY. LEARN. Campaign
By Mel Fabrikant Wednesday, January 15, 2014, 06:37 PM EST
Nationwide Campaign Set to Inspire Young Minds As They Create and Build with TINKERTOY®
K’NEX Brands, the US construction toy company focused on Building Worlds Kids Love®, is pleased to announce their partnership with The Goddard School, the premier preschool focusing on learning through play, for their TEACH. PLAY. LEARN. campaign (http://www.goddardschool.com/tpl14).
The TEACH. PLAY. LEARN. campaign will consist of imagining, building and playing with TINKERTOY, a classic toy line manufactured by K’NEX. The campaign seeks to sharpen the 21st century skills that children are developing through the process of participation. "For most children, construction toys are their first encounter with STEM learning (science, technology, engineering and math). K'NEX and TINKERTOY Building Sets allow kids to build anything they can imagine and challenge them in a fun way. The Goddard School shares our passion for developing these vital 21st century skills in the leaders of tomorrow. We are pleased to be working with them to enhance these skills in their students," said K'NEX President and CEO, Michael Araten.
Over 400 Goddard Schools nationwide will be participating in TEACH. PLAY. LEARN., beginning January 13 and running through February 14, 2014. During this time each school will hold an open house at which children can take place in the “21st Century Build Challenge”, a fun event in which children will be asked to use TINKERTOY parts to create with a new invention parts that solves a problem. Children will work together to create stories about how these inventions work and schools will submit their invention for a contest on The Goddard School National Facebook Page. In addition, the first 25 families that attend the open houses will receive a free TINKERTOY set – a $10 value!
“We are thrilled to launch TEACH. PLAY. LEARN., as it not only underscores The Goddard School’s commitment to the development of 21st century skills in children, but it also engages our parents and a range of key stakeholders in discussions about the importance of learning these skills at an early age,” said Dr. Craig Bach, Vice President of Education at Goddard Systems, Inc., franchisor of The Goddard School. “In order to succeed in school, college, and the workplace, children will need to be well-equipped with these 21st century skills. TEACH. PLAY. LEARN. is an important part of The Goddard School’s ongoing commitment to ensure that children have fun while learning the skills they need for long-term success in school and in life.”
Through this campaign and partnership K’NEX, TINKERTOY and The Goddard School hope to inspire 21st century readiness, imagination and STEM skills in children.
About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children, and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX, America’s Building Toy® company, is focused on Building Worlds Kids Love® and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education™, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™, Titanfall™, Family Guy™, Plants vs. Zombies™, and more. Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit www.knex.com or www.rodongroup.com.
About The Goddard School®: Celebrating 25 Years of Learning through Play
Learning for fun. Learning for life.® The Goddard School uses the most current, academically endorsed methods to ensure that children from six weeks to six years old have fun while learning the skills they need for long-term success in school and in life. Talented teachers collaborate with parents to nurture children into respectful, confident and joyful learners. The Goddard School’s AdvancED and Middle States-accredited F.L.EX.® Learning Program reaches more than 45,000 students in over 400 Goddard Schools in 35 states. The Goddard School’s comprehensive play-based curriculum, developed with early childhood education experts, provides the best childhood preparation for social and academic success. To learn more about The Goddard School, please visit www.goddardschool.com.
TINKERTOY is a trademark of Hasbro, and is used with permission. ©2014 Hasbro. All Rights Reserved. Licensed by Hasbro.