SendtoNews, PGA TOUR Sign Multi-Year U.S. Digital Rights Agreement
By Mel Fabrikant Monday, January 27 2014 @ 03:31 PM EST
PGA TOUR Highlights to be Distributed Beginning with This Week’s Farmers Insurance Open
Digital sports video agency SendtoNews and the PGA TOUR today announced an exclusive multi-year rights agreement to distribute digital video to local news sites throughout the U.S. Beginning with the 2014 Farmers Insurance Open, SendtoNews will distribute tournament highlights, player interviews, commentary and other video content through its digital News Partnership Network™ so that golf fans can access PGA TOUR content via their favorite local news sites. “The PGA TOUR is one of the world’s premier sports brands and and we look forward to expanding its digital offering to golf fans across America,” said SendtoNews CEO Greg Bobolo.
“As digital consumption of sports content continues to expand, a significant percentage of fans continue to get their information from local news sites,” said Luis Goicouria, Vice President of Operations and Business Development for PGA TOUR Digital. “This new relationship with SendtoNews allows us to expand our brand awareness to these local users, while increasing video consumption for the PGA TOUR.”
This agreement will result in digital, broadcast-quality highlights appearing on the websites of hundreds of local newspapers that belong to the digital News Partnership Network™. Newspapers will now be able to provide their readers with PGA TOUR highlights in a timely fashion, while the PGA TOUR expands its audience through broader distribution of its content.
Digital sports video agency SendtoNews represents over 75 professional sports leagues on 4 continents including NFL, NASCAR, English Premier League, Formula 1, PGA Tour, LPGA, AHL, Kentucky Derby, Wimbledon, Tour de France, FIS Alpine Skiing, X Games and other premier sports properties.
Headquartered in Victoria, British Columbia, with affiliate offices in Vancouver, Toronto, San Francisco, New York and London, SendtoNews is a trusted source of broadcast-quality and digital sports highlights for newsrooms across North America and abroad via its News Partnership Network™ which is currently capable of serving a combined 100+ million broadcast and digital viewing impressions.
To learn more about SendtoNews advertising and brand sponsorship programs or for more information on becoming an accredited newsroom partner, call toll-free 1-855-590-1991 or contact: Philippe Guay, Executive VP of Sales & Strategic Partnerships, Mobile: 917.558.3108 Email:firstname.lastname@example.org Visit www.sendtonews.com, follow @sendtonews on Twitter, or call toll free 855.590.1991.
About The PGA TOUR:
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $133 million for local and national charitable organizations and in early 2014 the TOUR’s all-time charitable contributions surpassed $2 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.