Local Franchise Businesses Big Super Bowl Winners
By Mel Fabrikant Tuesday, January 28, 2014, 04:34 PM EST
Franchises businesses in the tri-state expect to rack up the most wins Super Bowl week because owners say out-of-town visitors are more likely to spend at businesses they’re familiar with from home. Three chains with a strong Tri-State and national presence expect to rake in big profits- before and after- the big game.
• Blimpie - Blimpie sub chain, founded in Hoboken, expects huge crowds for their familiar subs as 400 thousand people converge on the Tri-state. Catering orders will also give sales a big bump since nine out of ten Americans catch the game at home or at a friend’s house. Blimpie’ s Tri-state locations are ramping up all this week with extra bread, meats and supplies for the overwhelming amount of catering orders. On Super Bowl Sunday alone, some Blimpie locations expect to make 20% or more of their catering sales for the ENTIRE YEAR.
• Shula’s Steak House – Times Square will be the hub of pre/post Super Bowl celebrations that will drive folks out of the cold and into Shula’s Steak House for warmth and food. It’s located at the bottom of the Westin Hotel in Times Square. The 800+ room hotel is booked solid through the Super Bowl so restaurant staff have been prepping all week for a hungry swarm of football fans. Guests are expected to pack the upscale bar and steak house they’re familiar with because they have one in their own town and because Coach Don Shula is such a football legend.
• Doctors Express Urgent Care Centers – More people in the Tri-state means more illnesses, especially with the violent strain of the flu that’s sweeping the nation. Throw in cold weather injuries and sicknesses from too much alcohol and food and you’ve got a prescription for packed urgent cares. Doctors Express, the nation’s first national urgent care franchise, with centers in the Tri-state and across the country, expects the big game to bring in big patient counts. Centers are adding extra staff to brace for the big crowds.