Seven Ways to Boost E-commerce Website Traffic
By Angela Sanders Friday, February 07, 2014, 04:34 AM EST
We are always on the quest to finding tweaks and solutions to boosting web traffic. Top priorities include increasing the contents on blogs, tweaking the page loads or share links through social media sites. Without the customers (and their referrals) most of the efforts could be wasted.
We’ve compiled a list on how to generate web traffic, whilst it serves as a guide for anyone who’s currently running or planning to run an e-commerce website.
- Use effective marketing channels – Facebook, Twitter, Pinterest, LinkedIn and YouTube are widely used social media channels to generate traffic. You may run campaigns on each account and find out which of them will generate more traffic. There are also available tools for scheduling and automated updates that come with metrics, providing you the best time to share updates and tweets.
- Scale on cloud solutions – Our e-commerce website should be up and running 24/7/365 for the customers, whilst it’s best to use cloud solutions where we can spin cloud servers anytime, especially as demand increases. Delays can disappoint our visitors, but with the e-commerce hosting in the cloud, faster page loading is guaranteed.
- Proactively send newsletters – Regularly update the current customers through newsletters on deals, coupons and free shipping items. Optimise the newsletter for the links of the products and content that you want them to buy and give them the freedom to opt out, too, letting them know that you respect their privacy and decisions if they don’t want to receive updates.
- Position social media buttons on descriptions – Maximise the social media buttons on your web pages and position them on product descriptions beside the call-to-action buttons like buy now, where they can share the items via Facebook, Twitter or Pinterest. If you’re into makeup, fashion and lifestyle online shops, this will make it easy for the shoppers to pin items on their Pinterest boards, and it can provide great exposure for your website too.
- Offer coupons, promo codes and free shipping – Know the times and seasons for coupons and promo codes. It’s the time of the year where you may have items ready for clearance sale. Be generous to offer discounts, too. Free shipping has been a cornerstone in our policies, but we all know that most shoppers, if they see additional shipping rates, tend to transact elsewhere, to other online shops that offer free shipping. Explicitly show that there are no shipping or handling costs, which you may have already added the cost to the items.
- Optimise content for search engines – Utilise content on the blogs and always provide valuable tips for shoppers. Always optimise the blogs with the three key ingredients: meta title, description and keywords. It’ll be easier for search engines to rank your website faster.
- Create a mobile version – Never forget your mobile strategy as most consumers today are mostly using their smartphones and tablets for browsing. Make sure your e-commerce website is mobile friendly, making it easier for them to check items and purchase them whilst on the go.
Moreover, always prioritise the shopping experience for customers, and you’ll reap the rewards in no time.