Job Boards: A Fast Forward View
By Angela Sanders Friday, February 07 2014 @ 07:49 AM EST
You use job boards for different reason, and not just for looking for your dream job. These websites are often hubs of employment related information, like interview tips, advice on careers and so on. The job portal industry is currently on a big boom. With access to superior job board software like webJobs, more and more job boards are coming p on the net.
The difference is that it’s no longer a monster.com or LinkedIn that dominates the market. The numerous niche job boards that are coming up are rapidly taking over the market. Apparently 2013 was said to be the best year for these niche websites. These also function as hubs for career related advice and information.
Why are niche boards becoming popular?
According to experts in the job board industry, the main reason for the popularity lies in the fact that these are the most effective way of finding relevant and specific jobs, when it comes to job seekers. Most mid-sized and small companies use niche job websites to headhunt for their candidates.
Also, for recruiters these are the best way of finding focused candidates with specific skill-sets and relevant industry-related experience. People in the industry too agree that this has been a good year for them. While the aggregate number of responses is lower than on generalist job sites, the quality of the applications s much higher and from candidates with specific career focus.
For example, if a company is looking to recruit a senior accountant, then it makes a lot more sense to look at niche job boards which cater purely to accounting professionals as compared to a general job board where there are millions of candidates with largely general skills. It saves a huge amount of time and effort from having to sift through unsuitable and vague resumes.
Evolution of the niche job board
Once a job board has been built using webJobs, it can evolve into a hub way beyond a mere job posting site. It can become a professional community which has information and advice related to that sector. Thus it can allow professionals from the industry to network and interact with each other.
Companies can also use these niche boards to connect with their applicants and potential candidates through targeted emailing, sponsoring and so on. This is also one way to build branding and brand awareness in the industry.
Innovations in job board software
Using the advanced integration technology of job board software, companies can post their jobs from their offices. Thus it is like having a job board on their own website. Another new innovation is making these job boards mobile friendly. With millions of smartphone and mobile Internet users, this is becoming increasingly important. Over 30 percent of job traffic are coming from mobile phones.
It is being predicted by industry experts that the growth in the job board industry will continue for some time to come. Especially when it comes to niche boards, these are offering an economic way of connecting recruiters and job seekers within a highly specialised context.
It has been observed that while the big generalist job boards still dominate the market, there is a slow plunge in the popularity as traffic is diverting towards these niche platforms. Most of the smaller companies gravitate towards these as these niche boards are cheaper and charge less in terms of fees. Also, their individualised approaches work well for companies which also operate in that way.