By Mel Fabrikant Thursday, February 13, 2014, 06:26 PM EST
Carlton Solle founded Treeson Springwater after taking a walk on the beaches of Costa Rica with his wife and daughter, coming across dozens of water bottles washing up on the shore. He had previously been working on a waste-to-energy project to harness the chemicals in recycled products to generate sustainable energy. Yet putting normal bottles, which are petroleum-based, into his generator would still release harmful gases into the atmosphere.
Even the box in which the bottles are packaged is infused with tree seeds, which means you can literally rip up the box, put it in the ground, and trees will grow.
Most water bottle companies shirk the responsibility of recycling onto consumers. Treeson boasts being the first water bottle company to take complete responsibility for the sustainability of its products, while still empowering consumers to care for their environment at an affordable cost.
Treeson has crafted the most targeted recycling system yet, which they have deemed “Recycling 2.0” — commandeering the US Postal Service.
Peel back the biodegradable label on your Treeson bottle to reveal a business reply mail mark. Stick it in your mailbox, and it will travel back to Solle’s generator at Treeson headquarters, which emits only natural bi-products. Your bottle will help generate sustainable energy to produce even more Treeson products, to “guarantee your bottles don’t end up where they shouldn’t.
”To further encourage use of the zero-impact mail-back system, Treeson promises to plant “one tree for every bottle sold.
” Consumers can track their very own trees, planted in the Central American rainforest, and watch them grow using Treeson’s GPS app.
And even if the bottle doesn’t’ make it back to the factory, every part of the bottle is 100% compostable, 100% biodegradable, and 100% sustainable.
Treeson plans not only to reduce negative impact on the environment, but also restore vital habitats, rainforests, and clean water sources decimated by deforestation. Filling their bottles with natural spring water from Costa Rica, Treeson drinkers will enjoy tasty water packed with natural electrolytes and infused with oxygen.
Today marks the beginning of Treeson’s crowdfunding campaign launch, which will help Solle and his staff launch the brand and concept, cover initial production and infrastructure expenses, and move toward marketing flavored waters and other beverages. View the progress of the campaign here: http://treesonwater.com