Manischewitz® Matzo Boxes Feature Well-Known Jewish Americans in Honor of Jewish American Heritage Month
By Mel Fabrikant Thursday, February 27, 2014, 11:34 AM EST
In honor of Jewish American Heritage Month (JAHM) and just in time for Passover, Manischewitz® is releasing limited run packaging on each of its 5 matzo boxes inside 5-lb packages! The matzo boxes feature fun and factual information about notable Jewish American inventors, comedians, historical figures, and more. These fun facts are sure to entertain and enlighten over breakfast or at the Seder table. Some of the Jewish American figures featured include Ann Landers, Estee Lauder, Sandy Koufax, Irving Berlin, and the inventors of the Barbie doll, Superman and Reddi-wip. Each of the 5 boxes offers a different story to tell.
Matzo boxes also feature Passover in America: Historical Perspectives, a full-color compilation of 18 documents, letters, recipes, newspaper articles, and photographs from the rich collections of the Jacob Rader Marcus Center of the American Jewish Archives. The booklet will be available for a contribution of $18 and is designed to enhance and augment Passover Seders. The booklet includes Manischewitz coupons as well. Proceeds benefit JAHM, a month-long celebration in May that strives to raise the national consciousness on contributions Jewish Americans have made to America’s heritage and history.
“We think people will find the facts and stories surprising and interesting. We are thrilled that our founding corporate sponsor, Manischewitz, has chosen to partner with us to enlighten and educate consumers about the contributions of Jewish Americans,” says Abby Schwartz, national coordinator of JAHM.
To learn more about JAHM and this year’s theme, American Jews and “Tikkun Olam: Healing the World, log onto www.jahm.us, an interactive clearinghouse for programs and activities across the country. Visitors to the site have the opportunity to enter events in their own communities, learn about national programming, download educational materials, and garner ideas for local celebrations.
Jewish American Heritage Month (JAHM) is a national month of recognition of the more than 350-year history of Jewish contributions to American culture, celebrated in May. JAHM acknowledges the achievements of American Jews in fields ranging from sports and arts and entertainment to medicine, business, science, government, and military service.
“Jewish immigrants from all over the world wove new threads into our cultural fabric with rich traditions and indomitable faith, and their descendants pioneered incredible advances in science and the arts. Teachings from the Torah lit the way toward a more perfect Union, from women's rights to workers' rights to the end of segregation.”
President Barack Obama, May 2013
About The Manischewitz Company
The Manischewitz Company is a specialty food company that includes Manischewitz®, Season®, Guiltless Gourmet®, Rokeach®, Mishpacha®, Horowitz Margareten®, Jason®, Mother’s®, Carmel®, Croyden House®, Mrs. Adler’s®, Tam Tam®, and Goodman’s® brands. The company offers a diverse line of specialty kosher food products that cover over 60 different categories.
The Manischewitz® brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam® Crackers, Chicken Soup, Noodles, Gefilte Fish, and much more.
For more information, log onto www.manischewitz.com