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Fastest Growing Product on the UK Market

E-cigarettes are becoming the fastest growing product on the UK market with more and more smokers looking for a less harmful alternative to tobacco cigarettes. The speed the industry is moving at is phenomenal and will continue to develop over the next few years. However the industry needs regulation on these products and to help clean up the ‘bucket chemist’ industry which is becoming a press focus. Full regulation will mean that all products sold will be fully tested and safer for the consumer.


There are over 300 brands in the current market all vying for the same market share. Each brand has their own media machine and story to tell, so how do you choose the best ones on the market….?

TRUVAPE started trading in 2012 as an online store. Today they have a solid team in the UK, China and USA as well as a growing franchise network in both stores and kiosks. They have recently rebranded their e-commerce site, branding and have created a range of products that were over and above the market requirements.

They use electronic suppliers with full European certification and all liquids are made using medical grade nicotine, USA Pharmaceutical grade PG & VG and natural flavourings. Their product range showcases 3 different types of electronic cigarette, ranging from the disposable through to the latest personal vapourisers. In addition they also sell 28 different flavoured e-liquids which is 4 times that of any their competitors.

The Tobacco Products Directive (TPD) proposals have been very controversial topics. The UK Government need to focus on not categorising e-cigarette as tobacco products. However, there needs to be some kind of regulation so that people are aware of what they are buying in to, rather than it being about tax revenue.

E-Cigarettes have really taken off in the UK and the figures continue to grow, nearly 10% of UK smokers now use e-cigarettes, this is more than any other nicotine replacement. If the studies are to be believed, within 10 years there will be a complete reversal of the current tobacco vs e-cigarette industry figures.

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