A giant 50- foot sub sandwich will invade the sidewalks of Jersey City April 4th when Blimpie® (www.blimpie.com/50centblimpiebest/index.html), the iconic sub chain started in NJ, celebrates its 50th birthday.
The birthday bash kicks off at 10:30 AM, Friday, April 4th, with the unveiling of the 50-foot sub – free to enjoy by anyone who stops by the Blimpie store at 558-560 Newark Avenue, Jersey City, NJ 07306. All proceeds from this Jersey City’s store’s sales on April 4 will go to the local chapter of the Boys and Girls Clubs of America®, a group near and dear to the heart of Blimpie founder, Tony Conza. Additionally that day, all Blimpie stores nationwide, will sell their regular-sized Blimpie Best® subs for just 50 cents to the first 200 customers in each location; the price point symbolizing and celebrating 50 years of amazing subs.
Fifty years ago, Jersey City boy Tony Conza, and two high school buddies, set out to create the greatest sub sandwich on the planet. Once they had created their sub, Tony and his friends opened up a dictionary to find a name for it – something that would represent their delicious sandwich. In the dictionary they saw a picture of a blimp and magic struck - they named their sub a Blimpie. They soon opened their first Blimpie in Hoboken, NJ in 1964 and stores in Jersey City and Manhattan followed (check out vintage photos of Blimpie’s early years - http://www.flickr.com/photos/919marketing/sets/72157642850625015/). The rest is well, hoagie history. For a half century the Blimpie sub has become beloved by millions and the brand has grown to hundreds of locations around the globe.
“I’m thrilled to celebrate Blimpie’s 50th birthday with the people of the Tri-State area who loved my sub sandwich from the start and helped catapult Blimpie to become one of America’s most favorite brands,” said Tony Conza, Blimpie founder. “I was a Jersey boy with an idea that made all my dreams come true. I am proud and extremely thankful for all the people who love Blimpie and keep coming back time and time again for more.”
Come Celebrate with Tony
WHO - Tony Conza, the Blimpie founder, will help serve up the 50- foot sub in Jersey City and talk about how he followed his dream to create a giant sub sandwich chain – with no restaurant, food or business experience.
WHAT - At 10:30 AM on April 4, Blimpie will start rolling out a 50- foot sub sandwich on the sidewalk outside the Blimpie on 558-560 Newark Avenue, Jersey City, NJ 07306. It’s free to the approximately 250 people who want to come celebrate and join in the fun.
• On April 4th, the sub chain will sell their regular sized Blimpie Best®sub for just 50 cents to the first 200 customers in each location; the price point symbolizing and celebrating 50 years of amazing subs.
Why Do Proceeds go to the Boys and Girls Clubs of America®?
As Tony Conza’s chain of sub shops grew more successful, he would invite the local Boys and Girls Club to come on out and eat for free the day a new store opened. It was during this time that a group leader told Conza, “The Blimpie subs you fed these kids today will probably be the most nutritious meal they eat all week.” Those words stuck with Tony. Ever since, Conza has given back - and for twenty years, he’s served on the board of the Boys and Girls Clubs of America.
Headquartered in Scottsdale, Ariz., Blimpie serves sub sandwiches prepared with quality ingredients along with delicious soups and salads. Founded in 1964, Blimpiehas grown to approximately 600 franchised restaurants across the U.S. and abroad. In 2006, Blimpiebecame part of Kahala, one of the fastest growing franchising companies in the world with a portfolio of 15 quick-service restaurant brands. For more information about Blimpie visit www.blimpie.com.
For more information about Kahala, visit www.kahalamgmt.com.