Building Relationships – How Chiropractors Can Grow Patient Loyalty
By Angela Sanders Thursday, April 03 2014 @ 01:23 AM EDT
When you are a chiropractor, it is important to build patient loyalty so that you will have patients who will come back to you regularly for many years and will refer their friends. If you only have patients who leave after a visit or two, it will be difficult to keep your business going.
In order to keep this loyalty going, it is important to employ techniques that will build patient loyalty and keep your patients happy and coming back again and again. Also, you want to encourage your patients to refer their friends and family, so that you can grow your practice.
Of course, you probably already know the basics of running a successful practice, such as having a clean and welcoming office, making your services as convenient as possible for your patients, sending thank you cards after a booking, making a follow up phone call and much more. However, if you want to grow your patient loyalty even more – there are other techniques that you can employ.
The most important thing when it comes to patient loyalty is understanding what your patients want and need, so that you can deliver it to them in a high quality way consistently – making them satisfied every time. So here are some things that you can do which will help you to build patient loyalty in your chiropractic business:
Build Your Brand
Your “brand” doesn’t just refer to your logo or the design of your chiropractor website, it describes the overall feeling that your practice is known for and what your patients associate with you. Branding can help to build patient loyalty because it will create an emotional and sensory association with your business.
In order to make the most of your brand, think about the unique features and attributes that your chiropractic practice has to offer and think about how you can highlight these strengths. You want to identify what makes you stand out from the rest, such as your late opening hours, your excellent ability to listen to your patients or your special discounts. Then highlight these aspects of your brand in your marketing campaign.
Ask Your Patients What They Think
A great way to successfully measure your patient loyalty is to ask your patients what they think about your businesses. The best question to ask is “How likely is it that you would recommend our practice to a friend or a colleague?” This question will not only allow you to gauge whether or not they had a good experience, but it also tells you if you are likely to receive referrals for the quality of your service.
You can even ask your patients to provide you with a number out of ten, identifying how likely they are to refer one of their friends. This will allow you to quantify how many enthusiastic patients you have and track the progress of your patient loyalty campaign.
Listen to Feedback
It is also absolutely crucial to listen to feedback and respond to criticism when you are building patient loyalty. If a patient has a comment or a concern and they feel like it is ignored, they are likely to become frustrated and go somewhere else. However, if they feel like their concern was listened to and addressed – they will be much happier to continue to use your services.
You can encourage your patients to give their feedback by offering them an easy way to do so, such as a comment form or a page on your website. When you receive critical feedback, deal with the issue right away and communicate with the patient. Listen to their concerns, empathize and apologise and figure out a solution that will resolve the matter. After a while, follow up on the issue and check in that everything is still going fine.
These are just a few effective ways that chiropractors can work toward building patient loyalty. With the right techniques in place and a track record for delivering high quality service, you are sure to have many patients who keep coming back to you year on year and will rave about your chiropractor services to their friends and family. Remember – the very best type of marketing is always word of mouth!