The mobile app market is a lucrative industry for developers and publishers. With the right idea for app platforms plus the development tools and business model, we can develop its economy and generate income from different channels.
Statistics validate the profitability and the opportunities in store for us. Distimo, a mobile app research firm, recently published a study indicating that Asia is the most lucrative mobile app market in the world, with 41% of global app revenue in December 2013 followed by a 31% share from North America and 23% from Europe.
From a micro perspective, Hong Kong is a hub of highly sophisticated mobile user population. Google’s recent survey revealed that over 90% of the population use mobile every day.
Fortunately, we have enough resources to build our app business. With the convergence of mobile and cloud computing, developing apps is now more flexible, efficient and scalable as we build and test them for different app platforms.
Whether you’re an enterprise or indie developer, we hope you will glean insights as we share these five principles on how you can build a rock-solid mobile app business with the cloud as your powerhouse.
Plan and conceptualise –Take time to do your homework in preparing and planning the business model. Decide if you’re going to target end-users or enterprise users for the mobile app and how are you going to monetise it. If you don’t plan now, you are doomed to fail in the long run.
Work in a flexible open-development environment – Whether you develop in an on-premise environment (by purchasing servers and hardware) or in PaaS cloud stack, partner with a vendor who can support your mission-critical activities throughout the project. Since PaaS are cloud-based tools for development, there are latest approaches to create mobile applications like drag-and-drop interface to fasten prototype building.
Find a scalable hosting solution – The cloud is capable to host an array of apps, media files and data. With the cloud servers available and ready to spin in a few minutes, we can utilise them to meet our primary needs, which can be a growing demand in the future. If the app has a rich media and texts, you can offload the media bank onto a server; then, it can be downloaded over the 3G network if the users would like to access it.
Store and back up in the cloud – Aside from hosting solution, we can store certain data for analytics using a web application to track our app and find key metrics to give us a preview on its performance and how to improve the UI based on the given analytics. We can also make a local copy of the server whilst we can develop in a cloud-based environment.
Choose a high-caliber website hosting – Aside from the app itself, you will need a website as your channel or platform to market or showcase the application. A high-performing website should be capable to handle the traffic once your app is launched. You’ll have to make sure that the website is always live.