Startups don't have a lot of money or other resources at their disposal when attempting to enter the marketplace. The good news is that there are options available for fledgling companies to pool resources and increase the odds of being successful. Consider the following three great reasons why coworking is a viable solution for startups.
1. Share Office Space
Most startups have meetings in the apartments or home offices of the CEO or other founders of the company. While there is nothing wrong with working from home, a company is going to want its own office space at some point. UberOffices coworking space founder, Raymond Rahbar, says that many of his members opt to join because it appears more professional to clients. Additionally, shared workspaces allow employees to have a clearer delineation between their personal and professional lives. Those who are working to make a product or talk to an investor can do so much more easily without screaming kids or others interrupting them at home.
2. Develop Working Relationships With Companies
Being in close proximity to other companies can make it easier for everyone to collaborate and develop relationships with other startups. This collaboration can lead to promotional opportunities for companies that need as much exposure as they can get. Working in close proximity to other companies may also make it easier to find out about investors or government grants aimed at helping small businesses succeed.
If a company does manage to go public, it may be possible for other companies to leverage their relationship with the CEO of the newly public company to get an endorsement for their product or strike a deal to have their company bought out. Either way, it represents a great opportunity for the founder of a startup to see a return on his or her capital.
3. There Is Never a Lack of Innovation
Startup companies are full of people who are eager to try new things and to come up with new ideas. If your company is lacking for ideas or is having trouble innovating, it may be a good idea to try coworking for a short period of time to help a business get out of a rut. The creative energy and collaborative spirit in shared workspaces is far greater than a typical office environment.
Coworking represents a great opportunity for any startup that is looking to hit the ground running. Sharing space with other new companies can help everyone get better and create products and services that will benefit consumers around the world.