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Sports Authority To Celebrate The Grand Reopening Of Its Redesigned New York And New Jersey–Area Stores

Join Antrel Rolle, Jason Pierre-Paul, Dwight Gooden, Wayne Chrebet and Darryl Strawberry to celebrate Saturday’s New York and New Jersey–area grand reopenings, plus enjoy special promotions and giveaways

 Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, today announced that it will host grand reopening events for its redesigned stores in the New York and New Jersey area on Saturday, July 12, 2014 at 8am.


Sports Authority has finished remodeling 25 of its stores in the New York and New Jersey area, including one store in Norwalk, Connecticut. Each of the remodeled stores is equipped with an intuitive new store design and specialty sport shops with products from top brands like Nike, Under Armour, adidas, The North Face and more. These redesigned Sports Authority stores are dedicated to bringing all things sporting good to the New York and New Jersey area. By providing industry-leading customer service and extensive product knowledge, Sports Authority encourages New York and New Jersey–area residents to come together through the power of play.

“We are excited about the grand reopening of these Sports Authority stores,” said Michael E. Foss, Chief Executive Officer of Sports Authority. “Sports Authority believes in celebrating the good of sport, and we are delighted to bring this philosophy to the stores we have throughout the New York and New Jersey area while providing great value and outstanding service to the families and recreational athletes in their communities.”

To celebrate the grand reopenings, the first 250 customers at each store will receive Mystery Bucks that range up to $500 in value. There will also be hourly $100 gift card drawings on Saturday from 9am to 6pm, and a chance for customers to win a $500 Sports Authority shopping spree (entry period runs July 12–13).

Customers are invited to join The League, Sports Authority’s loyalty program, which gives members a point for every dollar spent. Within a quarterly period, members who earn 100 points or more will receive 5% back on all in-store purchases. Members of The League, Sports Authority’s loyalty program, will receive a $10 Thank You reward with any purchase on July 12 and 13, valid for use on future in-store purchases through July 26.

Sports Authority will also be hosting athlete appearances on Saturday, July 12:

  • < > New York Defensive Back Antrel Rolle, 2–3:30pm< > Former New York Pitcher Dwight Gooden,12:30–2pm

    Garden State Plaza: New York Defensive End Jason Pierre-Paul, 1–2:30pm

  • < > Former New York Wide Receiver Wayne Chrebet, 2–3:30pm

    Paramus Park: New York Outfielder Darryl Strawberry, 2–3:30pm

  • < > New York Wide Receiver Eric Decker, 1–2:30pm< > New York Defensive End Muhammad Wilkerson, 1–2:30pm. www.sportsauthority.com. Sports Authority also owns and operates nine S.A. Elite by Sports Authority locations that offer a premiere assortment of high-end performance apparel, footwear and accessories. Visit www.saelite.com for more information. Follow Sports Authority on Facebook http://facebook.com/SportsAuthority and Twitter http://twitter.com/SportsAuthority.

     

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