By Mel Fabrikant Wednesday, February 09 2011 @ 11:45 AM EST
Fundraising Expert Gail Perry has Four Strategies to Help Them Weather The Economic Storm
Whether you’re trying to raise funds with a small PTA bake sale or a major college scholarship, it’s tougher and tougher to get potential donors to part with their dollars.
How can charities compete in these rough economic waters? Gail Perry, a nationally recognized fundraising expert and author of “Fired Up Fundraising” says that if you want to be on donors’ short list of favorite charities, be sure you give them what they are looking for today.