Forever captivated by the stories behind successful entrepreneurs, native of Paramus, New Jersey, Gary Spivak utilized his past inspirations to turn his alcohol beverage idea into a reality. After months of formulation Sin Spirits came out with the first ever sangria flavored vodka, Vodgria. Vodgria is 30 proof sangria flavored vodka, available in a 750 ml glass bottle. Vodgria is distilled and packaged in Temperance, Michigan at Temperance Distilling Company, (http://www.temperancedistilling.com). Currently, Vodgria is being distributed in Illinois, and is set to hit shelves in Utah, South Dakota, Indiana, New Jersey, Connecticut, Rhode Island, and Tennessee by September 2010.
Vodgria, is being represented nationwide by the alcohol marketing firm, Pearson & Pearson. President Brian Pearson of Pearson & Pearson (http://www.pearsonandpearson.org ) comments, “The whole brand image behind Vodgria is what really makes this product unique. Sin Spirits did a wonderful job of creating a product that projects sex appeal and sensuality, everything that most players in the alcohol industry try desperately to convey to the target audience. Vodgria embodies these qualities with ease and finesse. With the growing market for flavor vodkas and the increased demand for sangria, Vodgria is on its way to becoming the hot new product.”
The creation of Vodgria came to head after creator and entrepreneur, Gary Spivak was laid off from his job in the finance industry. Spivak had a cable access television show Will It Play (www.willitplay.com ), where entrepreneurs were interviewed to find out what inspired them to start their businesses. Already well in tuned with the business world, Spivak decided to take a leap of faith and create Vodgria.
After trying relentlessly to bottle a replica of rum and cola Spivak learned more than he would have ever wished about the alcohol industry, from bottle manufacturing to beverage formulas. Finding that the carbonation for the rum and cola idea wasn’t going to work, he listened to some advice about the success of flavored vodkas in today’s liquor market. Spivak states, “I went from an unemployed Financial Advisor to running an alcohol beverage company. Sangria seems to be in the media more, and Vodgria is picking up traction. Distributors, manufacturers, and brokers all indicated that flavored vodkas were hot, selling better than the original vodkas. After talking with my flavor company I decided on vodka with sangria flavor. It seems to be a great choice since Vodgria won a silver medal at the 2010 Wine & Spirits Wholesaler Association convention in Las Vegas and was highlighted in the Tasting Panel magazine. Within the first month of production Vodgria is already available throughout Illinois and nine additional states are set to pop within the upcoming months.”
About Sin Spirits Vodgria
Vodgria is a 30 proof, 750 ml bottle of sangria flavored vodka and is an industry original. Currently, Vodgria is distilled out of Temperance, Michigan and is under ownership of Swig Spirit's LLC. For more information about Vodgria please visit, www.pearsonandpearson.org .
About Pearson & Pearson
Pearson & Pearson is an alcohol marketing firm located in Genoa, Ohio. Pearson & Pearson offers expertise in the areas of consulting, manufacturing, beverage development, marketing, and distribution for all clients. President Brian Pearson oversees all of Pearson & Pearson in-house operations. Currently Pearson & Pearson represent 20 different private label alcohol products. Nationwide distribution and market penetration is offered for all Pearson & Pearson products. For a more detailed description of what Pearson & Pearson offers please visit www.pearsonandpearson.org.
Swig Spirit’s LLC